QRomium Solution Provides Personalized Mobile Websites that Overcome Email Limitations

    KITCHENER, ON, October 07, 2013 /24-7PressRelease/ -- Guiding Star Communications and Consulting, a marketing communications consultancy focusing on leveraging digital channels, in partnership with Sandbox Software Solutions, a custom software development company, today announced the launch of QRomium, a mobile web solution set that creates highly personalized mobile website experiences.

"Even now, marketers are thinking about how to reach and impress target audience and segments with email messaging," said Todd Kasenberg, Principal of Guiding Star Communications and Consulting. "While we've come far with marketing segmentation approaches, we're still delivering a lot of the same - and it is boring and missing the mark. QRomium is the antidote."

QRomium (pronounced krow-mee-um) is a solution set; elements from a common toolbox are drawn together in a unique configuration for each client. QRomium leverages the power of QR bar code technologies right to the personal level, typically involving a campaign (mailed or emailed invitation) addressed to recipients by name on a permission-based marketing list. The solution generates a unique QR code for each individual that, when scanned, leads to a highly personalized web experience. Not only is the information made available at the responding website customized to the interests, as understood, of each member of the target audience, but the personalized website is savvy enough to call the person by name!

QRomium mobile websites deliver a wide range of customizable media picked based on the known profile of the targeted visitor. This personal background can include demographic, geographic, interest-based or sales-funnel stage-based information. The solution allows batch processing of a list of target recipients and their interests, or the addition of "singles", with profile, to initiate campaigns of one on demand. The solution can even include an on-the-fly configurator, allowing a mobile and distributed sales force to rapidly create an optimized website for a client.

QRomium mobile websites are vertical- or industry-agnostic. Any sales, marketing or service organization looking to provide highly personalized web experiences optimized for mobile devices will find value and create memorable impressions. The solution can be a front-end for an event invitation, an invitation to participate in market research, or can deliver information that educates, motivates, or calls to action.

Benefits of the QRomium solution include:
- Reaching segments literally of one - it goes beyond segmentation!
- Mixing and matching informational components per user guidance to provide the best possible experience for each visitor
- Rapid deployment to newly-targeted members of your audience
- Providing rich media experience leveraging current technologies (e.g., QR codes, YouTube videos)
- Rapidly reconfigurable to promote scaleability over time
- Collecting feedback from mobile website visitors
- Providing coupons and incentives for sales
- Deeper understanding of customer behaviours and interests through analytics integration

Said Devin Gauthier, COO of Sandbox Software Solutions, "The mobile web is now the mainstream web. By leveraging the QRomium solution set, we can truly get personal, and provide rich media experiences that will reflect favourably on forward-looking organizations who want to reach customers individually. QRomium unleashes the delivery of personalized mobile websites, and makes them easy to access through QR code technologies."

For more information, visit www.qromium.com .

About Guiding Star Communications and Consulting:
Guiding Star Communications and Consulting (www.guidingstarcc.com) is a marketing and adult learning consultancy dedicated to helping its clients gain and share insight to improve business performance and personal satisfaction. Its customized consulting services in digital channel strategy and tactics, including mobile websites and apps and rapid e-learning, have earned it a place at the table for a growing international roster of clients. Based in Kitchener, Ontario, Canada, but only a Skype call or email away, Guiding Star focuses on innovation and breaking though attention boundaries common in traditional media.

About Sandbox Software Solutions:
Sandbox Software Solutions (www.sandboxsoftware.ca) is a web technology company, focused on web and mobile custom software development, that builds advanced and customized solutions for a broad range of industries, including healthcare, mining, government, construction, and not-for-profit. Sandbox provides the technical skill, accountability and industry knowledge needed to deliver custom applications on time and on budget. Sandbox clients include marketing agencies and design firms, Fortune 500 companies, World Vision International, Aecon, and Health Quality Ontario. Sandbox was founded in 2004, and has employees in its main office in Guelph Ontario and in Halifax, Nova Scotia.

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