Marketing Tips from Prompt Proofing: Consistency is Key

    VANCOUVER, BC, October 11, 2013 /24-7PressRelease/ -- At Prompt Proofing we are often asked for marketing tips - more specifically, how to create a big impact with as little investment as possible. The thing with marketing is that it is consistency that is key. While some clients appreciate this fact, there are many who seem disappointed that one big marketing push does not provide instantaneous results.

Studies show that results from marketing efforts come over time and that consistency is - indeed - the key. Try publishing press releases weekly, focusing on a different topic or aspect of your business each time. Send emails on a weekly basis also. As far as Twitter is concerned, many people will suggest the 'best' time to publish your tweets. However, Twitter is constantly updating and chances are your tweets may be missed by many of your followers. The person who is online, checking their Twitter feed, at 4pm will likely not still be online at 11 pm or 5 am the following morning. If you tweet just once a day, the chances are you will miss a huge percentage of your target audience.

Yet we all know that reading the same tweet, at hourly intervals, can be annoying and therefore counterproductive. The trick is to tweet at frequent intervals throughout the day - and night (not all your followers live in your time zone) - but to change your message slightly every time to avoid irritating followers who do get more than one message. Similarly press releases should be published regularly - though each time with different content. Repeating the same content in emails and press releases may result in Google treating your messages as spam. The same can be used in multiple media forms - for example, promoting a product or service through images on Instagram is effective but change the image each time so people don't get annoyed seeing the same image show up in their Instagram feed over and over again.

So - be regular, be consistent, vary your content and be patient! You will get the results you want in the long run!

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. We have customers throughout North and South America, the Caribbean, Europe, the United Kingdom, Asia and Australia.

Visit our website for more information at http://www.PromptProofing.com.

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