La Dominion Acquisitions: Amongst 8 in 10 Marketers Stressing ROI is Important

    LONDON, ENGLAND, October 21, 2013 /24-7PressRelease/ -- The Fuqua School of Business at Duke University recently published a report which revealed that close to 80% of marketers believed that providing a return on investment (ROI) or business impact would become more important over the next 12 months. 29% responded that ROI would be 'much' more important while 50% felt it would be 'somewhat' more important. Franck Benachour, managing director at La Dominion Acquisitions, believes that results-focused marketing is here to stay. "It is no surprise marketers are being held more accountable - since the global economic crisis every business needs to cut operating costs and reduce wastage. Marketers will have to prove that their processes are generating results in order to justify their budgets. At La Dominion Acquisitions, we have been operating a results-guaranteed service from the beginning as a response to our clients' requirements for a cost-effective and accountable service," says Franck Benachour, managing director of La Dominion Acquisitions.

About La Dominion Acquisitions: http://www.ladominionacquisitions.com

La Dominion Acquisitions anticipates that reporting strategies for many firms may need to be updated in order to measure ROI. The Fuqua report demonstrates that ROI measuring is a major concern for marketers; 77% of marketers surveyed expressed concern about demonstrating campaign effectiveness and 75% specifically stated proving marketing ROI as a concern. A Teradata survey released this summer reports that out of this group, 44% highlighted a problem with connecting their marketing activities to specific earnings generated. 40% of those surveyed cited a lack of an integrated data management system as a cause, and 39% also stated that they experienced difficulties in pinpointing which of their activities were ineffective.

La Dominion Acquisitions' managing director Franck Benachour believes that the firm's ability to provide clients with guaranteed and consistent results has enabled them to stand out from the crowd. La Dominion Acquisitions specialises in business to business marketing, private site events and in-home presentations, which are all conducted on a face to face basis. The firm can guarantee a customer conversion rate of 3 - 10% of prospects approached, depending on the campaign and product. Due to the firm's confidence in delivering results, La Dominion Acquisitions only charge clients upon delivery of new customers. "Proving that you offer value is essential to maintaining a strong client relationship. Understanding how to report marketing's contributions to profit is paramount for all agencies. We are confident enough in this area to offer services based entirely on performance, which our clients love as it virtually guarantees them a return on investment," says Franck Benachour, managing director of La Dominion Acquisitions.

Sources:
http://www.marketingcharts.com/wp/traditional/8-in-10-marketers-proving-roi-is-only-going-to-get-more-important-36916/

http://www.marketingcharts.com/wp/topics/financial/marketers-main-problems-calculating-roi-and-the-toughest-job-questions-they-face-35728/

La Dominion Acquisitions is based in London, and provides direct marketing services to clients in the entertainment, charity and home security industries.

Follow La Dominion Acquisitions on Twitter @LaDominionAcq for more business updates.

# # #