Why Marketers Can't Afford to Ignore Press Release Distribution

    NEW YORK, NY, October 22, 2013 /24-7PressRelease/ -- 24-7 Press Release Newswire, an online press release service, has seen a surge in the popularity of its Mass Media Visibility distribution package, as marketing agencies have increased their utilization of the package for disseminating their clients' news.

The reasons for an agency to use online distribution to get their clients' news in front of journalists, editors and consumers are multiple, but the reasons for this specific package proving such a popular choice no doubt boil down to one: its value for money.

The return on investment is better than elsewhere in the industry, as with the Mass Media Visibility package news is disseminated through various channels including PR Newswire, the Associated Press network, 24-7 Press Release Newswire's own journalist, blogger and consumer subscribers, and multiple other large news groups.

Through PR Newswire's network alone, stories distributed using this package are sent to a network of more than 5,700 websites, databases and online services which include Yahoo! News, Reuters, Marketwatch, AOL and BizJournals, to name a few. News is also sent to PR Newswire's 85,000 member-only journalists. Also, 24-7 Press Release Newswire has added some a la carte options to this package, which allow the customer to select additional microlists for their release to be sent to, which provide further industry targeting.

"Stories are already targeted for distribution by industry, however these microlists now allow users to gain that extra focus with trade publications that are not normally available through regular distribution channels," said Michael Iwasaki, managing partner of 24-7 Press Release Newswire.

Over recent months, the 24-7 Press Release Newswire site, with its many enhancements, upgrades and improvements, has been gaining much traction throughout the marketing industry, particularly with agencies.

"We work very closely with agencies and depending on volume, are happy to provide them discounted rates. They love the usability of our system and the fact that they can store client information along with frequently used images online in their account manager," Iwasaki explained.

About 24-7 Press Release Newswire
Founded in early 2004, 24-7 Press Release Newswire is a privately held news distribution company that provides marketing and communications solutions and multimedia gateways for marketers, public relations professionals, bloggers and corporate communication specialists around the globe.

Engaging audiences, the news is disseminated through a multi-channel process to major news outlets, journalists, online social media and bloggers through its network of partners including Associated Press and PR Newswire.

As its 10th anniversary approaches, the company celebrates its position as one of the leading press release distribution services offering high-quality distribution at a moderate price point, making it accessible to all sizes of business.

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