Atlanta Business Video Company Optimum Productions Addresses B2B Videos as a Growing Trend

    ATLANTA, GA, October 31, 2013 /24-7PressRelease/ -- Optimum Productions, an Atlanta video production company, has discovered that business-to-business (B2B) videos are growing exponentially in their popularity with B2B companies.

For a long time, B2B organizations relied solely on generic overview videos to sell their products to clients. Although many of these companies still employ Atlanta corporate video production studios like Optimum Productions for videos like this, most B2B companies have recognized that these types of videos are limited in their ability to reach online audiences.

Thanks to this realization, many organizations have started to supplement traditional company overview videos with shorter, more needs-driven videos on their websites. These videos typically range between client testimonials, product overviews, company news, and video blogs, all with a focus on increasing viewer engagement.

Excellent content and high production value are two of the main factors that drive viewer engagement. Optimum Productions has seen many different B2B companies expand their scope by adding appropriate touches of creative content in order to boost the engagement value of their videos.

In addition to adding creative content to corporate video, Optimum Productions has noticed many companies outsourcing their video production in Atlanta to talented local professionals. B2B companies understand that their videos must be professionally produced in order to compete in an expanding marketplace, and most do not have the spare resources to create their own video department.

Many B2B companies are also starting to realize that their online videos have a short shelf life. Optimum Productions works with these companies to help them create a consistent stream of content to maximize their ROI. Learn more at http://www.optimumproductions.com.

About Optimum Productions:
Optimum Productions is your resource for video production in Atlanta. Our video production staff is comprised of creative innovators dedicated to superior video production. Since 2007, we have been creating compelling content for a long list of discerning clients. We offer the tools, skills, and talent that are essential to the highest level of video production.

Learn more by visiting http://www.optimumproductions.com.

# # #