Handsome Properties International Joins Chinese Organization: Caimeiju

    CHARLESTON, SC, November 05, 2013 /24-7PressRelease/ -- Handsome Properties International is a proud leader in the luxury real estate industry. The luxury international real estate firm based out of Charleston, South Carolina offers European real estate including sales, short, and long-term rentals in France, Italy, and Spain. Handsome Properties International prides itself for always being on the cutting edge of international marketing and global exposure. As a global company, it is important to constantly keep on top of emerging technologies that will enable properties to be exposed at the highest level possible. Joining the Chinese Organization of Caimeiju is a great step for Handsome Properties International to break into the guarded Chinese market.

Caimeiju was created in 2009 and provides marketing solutions to realtors and brokers who are trying to reach into the Chinese market. Many sites such as YouTube, Twitter, and Facebook are blocked by the Chinese government and have been given the nickname of, "The Great Firewall of China." The Chinese do however have alternative social media sites that function the same as Facebook and Twitter. Social media is a huge tool in China and according to Caimeiju reports, 92% of Chinese citizens online use some form of social media compared to 72% of Americans. Caimeiju uses Weibo, the Chinese version of Twitter, and Youku, the Chinese version of YouTube to promote properties throughout China.

By joining Caimeiju, Handsome Properties International is able to break into this market that is so guarded and uncharted by many real estate agencies. There are a number of reasons Handsome Properties International is looking to break into the Chinese market. China currently has one of the largest wealth concentrations in the world and a large amount of buyers who are looking for foreign investment opportunities. According to the largest research firm on wealth in China, Hurun, 875,000 millionaires exist in China. Millionaires in this respect are defined as persons of $1.500.000 USD or more net worth.

This influx in wealth has caused the Chinese real estate market to become extremely busy and as inventory starts to dwindle, Chinese investors have started to look elsewhere for real estate opportunities. Aside from the monetary benefit, a lot of Chinese are sending their children to universities abroad and therefore want to establish some roots for their children in their new home.

Debbie Fisher, the owner and Broker in Charge of Handsome Properties International recently attended a conference for 'Luxury Real Estate of the World'. At the conference she learned of Caimeiju and a lot about behaviors of Chinese investors. She learned that in China, the family unit stays together and the oldest male makes all of the financial decisions. For example, if a student attending a university in the United States wants to purchase a home for investment, they must gather all the necessary information and the oldest male in the family makes the decision.

Handsome Properties International joining Caimeiju is certain to push the company to an even higher level of global exposure and recognition. Chinese investors will be able to see the various types of luxury real estate that the company offers and connect with Handsome Properties International directly, something that has been hard to do in the recent past with all of the restrictions in Chinese media.

Written by: Annie Madren Young, International Real Estate Specialist

Handsome Properties International showcases a wide variety of sales and rentals throughout France, Italy and Spain. Handsome Properties Inc., the sister company of Handsome Properties International, offers luxury real estate throughout the Greater Charleston area. For more information please visit our three websites at www.handsomeproperties.com, www.handsomepropertiesinternational.com, and www.handsomepropertiesinternational.fr.

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