Marketing Tips from Prompt Proofing: What is Your Edge?

    VANCOUVER, BC, November 08, 2013 /24-7PressRelease/ -- No matter what you are trying to sell - product, service or ice cream to Inuits - you can be sure that there are many other businesses attempting to sell the same thing. That's fine, competition is healthy. However, if you want your business to succeed and to attract customers, you are clearly going to need an 'edge'.

Your edge could be a number of things; for example, you could be the cheapest company around offering a particular service or product - this makes you attractive to the budget-conscious customer and your price is therefore your edge. Your low price should be the focus of your marketing efforts and this should also help establish your target audience.

Other possible edges include: adding additional services or complimentary add-ons, incentives such as freebies or competitions with attractive prizes, offering superior service, fast response or turnaround times, 24/7 availability, a user-friendly, one-stop website, service that goes the extra mile, trial periods, exceptional return policies or after-sales service, higher quality merchandise, or specific luxury or hand-crafted items - to name a few.

If your business does not have any apparent edge that makes it stand out from the crowd, you might want to consider how you could offer one. If you have an edge already, this should be the focus of your marketing efforts. It should also rapidly become clear who your target audience is and how your marketing campaign can be directed towards them.

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. We have customers throughout North and South America, the Caribbean, Europe, the United Kingdom, Asia and Australia.

Visit our website for more information at http://www.PromptProofing.com.

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