New Business Book for Entrepreneurs makes Top 100 Success: "STORYTELLING: The Indispensable Art of Entrepreneurism" -Rudy Mazzocchi blueprints the Evolution of a New Business Venture's Story

    ORLANDO, FL, November 19, 2013 /24-7PressRelease/ -- STORYTELLING shows, with startling clarity and practical know-how, the process by which wealth and other things of exceptional value can emerge into the world literally out of nothing--nothing, that is, except the art of storytelling.

Mazzocchi, medical device and biotechnology entrepreneur, inventor, and angel investor, uses his personal history of starting new technology ventures throughout the U.S. and Europe to craft the essential elements of Storytelling," including "the ability to capture the interest and sustain the highly motivated commitment of others, with nothing more than your words and ambition to succeed" and "the importance of knowing your audience and the ability to revise your story at the appropriate time during your treacherous journey."

Mazzocchi reveals how to create and evolve the story of a new venture in a way that energizes and breathes life into what may have started out as just an idea. Storytelling takes the budding entrepreneur on a journey showing how the development, progressive modification and adaptation of the story is the golden thread and a foundational core management practice that ties together all the others: building, focusing and motivating a management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.

Says Mazzocchi, "I've had many established businesspeople approach me and say, 'I wish I'd had these guidelines when I started my business.'"

About the Author:

Rudy Mazzocchi is best known as a medical device and biotechnology entrepreneur, inventor, and angel investor. His business history has focused on starting new technology ventures throughout the U.S. and Europe, affording him the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists and physicians in the industry.

The author of more than 50 patents, he's helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery and embryonic stem-cell development. He is the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year Award in Healthcare (2004), Businessman of the Year Award (2005), and Global Entrepreneur of the Year Award (2013).

Mazzocchi has also begun a series of medical thrillers based on true events, the first of which, Equity of Evil, was a 2011 Gold Medal Winner - eLIT Book Awards (Suspense/Thriller Category), 2012 Winner of the Global eBook Award; (Suspense/Thriller Category), and 2013 Finalist for the Edgar's Award in Literary Fiction.

Storytelling: The Indispensable Art of Entrepreneurism
Ebook Release Date: November 1, 2013
ISBN: 978-1-60619-006-7
Ebook Publisher: Twilight Times Books, www.twilighttimesbooks.com
Format: PDF, ePub, Kindle, Mobi, PRC, etc.
Distributors: Amazon Kindle, Apple iBookstore, OmniLit, Sony eBookstore and Barnes & Noble
220 pages; $7.95 USD

Paperback Release Date: December 15, 2013
Paperback Publisher: Paladin Timeless Books, www.paladintimelessbooks.com
ISBN: 978-1-60619-007-4
Format: Trade Paperback, 5.25" x 8"
Distributor: Brodart, Follett, Ingram
220 pages; $16.95 USD

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