All Press Releases for November 27, 2013

ValuSoft Introduces MasterCook Ready Recipe

Digital subscription intends to satisfy mobile customers' appetites.



    SAN MARINO, CA, November 27, 2013 /24-7PressRelease/ -- ValuSoft today announces MasterCook Ready Recipe, a new digital subscription product that brings MasterCook.com's recipe management tools to mobile-centric customers. MasterCook Ready Recipe is a convenient, web-only solution for managing up to 5,000 recipes that works on any personal computer, tablet, or smartphone with a web browser.

MasterCook Ready Recipe users can create, edit, and save recipes to a personal web account and share those recipes through social media or via email. Customers can also use MasterCook.com's web recipe clipper to clip and save recipes to their web account instantly. This easy-to-use browser button works with a wide variety of food websites and food blogs. MasterCook.com also provides users with the ability to transfer recipe ingredients to an online shopping list with a single click.

Before the release of MasterCook Ready Recipe, MasterCook.com's web app features and functionality were only available to purchasers of the Windows PC program MasterCook 14. Customers who buy MasterCook 14 receive a one-year subscription as part of their purchase. In addition to MasterCook Ready Recipe, ValuSoft publishes MasterCook 14, updated earlier this year. The new online-only addition to the MasterCook family of products will extend the brand's reach into new customer segments that prefer to keep their personal data in the cloud.

"We've had tremendously positive feedback on our efforts to make MasterCook an online brand. MasterCook Ready Recipe will help us reach tablet and smartphone customers who trust the MasterCook name but want a solution that caters to their mobile lifestyle," says Edward O. Lanchantin, President of ValuSoft.

MasterCook Ready Recipe is sold in a package format for $9.99 in big box stores nationwide. The packaged version is perfect for seasonal gifting and contains a subscription activation code that can be redeemed at MasterCook.com. In addition, MasterCook Ready Recipe can be purchased online as a digital subscription through MasterCook.com and at ValuSoft.com. For more information or to purchase, please visit www.mastercook.com.

About ValuSoft
ValuSoft is committed to delivering quality software for the home and office at a value price. Its extensive portfolio includes titles that span office, graphics, productivity, education, games, languages and utilities categories. ValuSoft has grown its operations to provide superb products to over 25,000 storefronts including Wal-Mart, Target, Staples, Office Depot, OfficeMax, and others. It has expanded its reach to distribution centers throughout the United States, Canada, Great Britain, South America, and Australia. For more information please visit www.valusoft.com.

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Contact Information

Bob McVann
Cosmi ValuSoft
San Marino, CA
USA
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