New York Client Solutions Boost Customer Loyalty Through Direct Marketing

    NEW YORK, NY, November 29, 2013 /24-7PressRelease/ -- New York Client Solutions argue that one of their core business components is a high level of customer and supplier satisfaction. Colin Moore, Managing Director has stated that New York Client Solutions, "continues to listen and respond to our customers and partners and are committed to improving their experiences with us on a day-to-day basis. New York Client Solutions have already achieved a growing reputation for excellence in the American Direct Marketing Industry."

The firm reports an increase in customer retention of 9% which has had a roll on effect to the company's brand loyalty. The success has been achieved through their direct marketing approach. Direct marketing allows businesses to communicate directly with the customer, with advertising techniques such as, in-person presentations, interactive events, promotional letters, and outdoor advertising. New York Client Solutions believe there is a greater advantage for businesses as a professional relationships are able to develop. The customer engages with the brand and has the opportunity to ask about the product that they are purchasing. Brand loyalty can be achieved through direct marketing; by having the customer informed about the product in person, they feel an emotional connection to the brand and therefore a more loyal customer.

About New York Client Solutions: http://www.newyorkclientsolutions.com

Forbes published an article written by Scott Goodson back in 2011, referencing Apple's success at brand loyalty. Despite problems arising with Apple products, customers still remain unswervingly loyal to the brand. Why? Perhaps it was mainly due to the passion of the late Steve Jobs who ensured that his products, "were of the highest quality and cutting edge design," argues Goodson. He also advises business owners on how to make their own brand excel in loyalty. First, build trustworthy and transparent relationships with the customers and embrace the Internet and social media. Secondly, carry out movement marketing and stop telling people what the company makes and instead what the company believes in.

Goodson adds further that to have the success that Apple has achieved, adopt their mission statement of believing in the product, rather than what the company does. Consider what makes the brand function and think about something that will tap into the client's emotions. That is when brand loyalty can been achieved and has achieved successes for the business.

Through their direct marketing approach, New York Client Solutions will continue to increase brand loyalty for their clientele.

New York Client Solutions is an outsourced sales and marketing firm based in Manhattan. They offer direct marketing campaigns for businesses who are looking to boost their weekly sales targets and build their customer base.

Follow New York Client Solutions on Twitter @NYC_Solutions for more business news.

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