'PICINIT', Magazine-Style Curation Application with Global Fashion Trends

    ANYANG, SOUTH KOREA, November 29, 2013 /24-7PressRelease/ -- If there is one thing most women like in common, it must be pretty, funny and delicious stuff. Buzz Bee Inc. has released a visual magazine service called 'PICINIT' (www.picinit.com) targeting all women in their twenties and thirties in the world. They carefully selected the contents by considering women's taste. PICINIT is the abbreviation of 'Picture in it' and it provides a service that allows users to check out trendy items at a glance.

Internet and several SNS have made global trend spread rapidly. With PICINIT, readers are able to see several images to get a grasp of global trends. If they like a product they see, they can buy it on the spot. It provides four different categories; Style, Food, Entertainment and shopping. Users can shop in the shopping category. Without having to actually visit shops and spend time researching, users can look for the latest foreign and local trends and shop on the same platform. Furthermore, in PICINIT, 41 different languages can be translated in real time making it possible for users to enjoy the contents without a language barrier.

Various fancy photos are displayed cleverly, which gives users a special experience as if they are looking at an actual shop window. And by clicking the ZINE tap in the upper part of the screen, users can subscribe to magazines. Each magazine has a different theme, so that users can pick the one that matches their interest. One of the distinguishing features with PICINIT is that users can scroll through the street fashions of famous fashion bloggers or stars like Emma Watson and Suzy etc. as well as fancy pictures of food, animals and so on just like they are leafing through paper magazines. Of course it is also possible to create and release a user's customized version of a magazine, with the contents they choose.

Different from Facebook which has only a 'Like' option to show users' emotions, PICINIT has four different icons which make it possible to express a more diverse range of feelings and with a reply section, users can interact with the person who uploaded a photo. It is also possible to share the photos in PICINIT on Twitter and Facebook.

Considering PICINIT is a specialized curation service targeting women, it can be developed as a platform for various services for women in their twenties and thirties who have a big buying power in the fashion and beauty industries.

Buzz Bee Inc. is planning to expand their business into Japan this coming December. They are doing their best in developing and publicizing a Japanese version of the application.

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