Buyatab to Implement eGift Card Program for Roots

    VANCOUVER, BC, December 16, 2013 /24-7PressRelease/ -- Buyatab Online, a leading international provider of online eGift card services for medium- and large-sized businesses, is pleased to announce that it has been contracted by Roots, Canada's leading lifestyle brand, to implement a customer eGift Card infrastructure and marketing program to accompany its traditional gift card program.

The rollout of the eGift card program will be accompanied by a sophisticated international social media-based launch campaign designed by Roots to take advantage of the holiday season as an important time for gift card giving. Roots customers can now purchase Roots gift cards electronically - in the form of eGift cards - from the Roots website and have them delivered instantly to recipients via email or text message.

"Roots is a highly respected international retailer that operates in a number of countries," said Derek Warburton, Buyatab's VP of sales and marketing. "Buyatab is pleased to work with Roots to enable their eGift card program to hit the ground running for the gift-giving season."

"In the past, we've received many requests from customers for eGift card purchasing options and so we know the demand for digital gift cards is there," said James Connell, Vice President, eCommerce and Marketing of Roots, which has over 200 stores in four countries. "Enabling eGift card purchase and redemption on roots.com is a natural extension of our successful traditional plastic gift card program. This new functionality provides another level of customer service to our valued online customers in 65+ countries around the world and in addition to better serving our in-store customers."

About Roots
Founded in 1973, Roots is Canada's leading lifestyle brand known for its quality leather goods, athletic apparel, accessories, and natural-fibre clothing. In addition to its state-of-the-art factory and design centre in Toronto, Roots has 125 stores in Canada and the United States, and 100 retail locations in Asia. The core values that have always governed Roots are based on a commitment to active, healthy living, respect for the environment, community support and a passion for Canada.

About Buyatab
Buyatab Online is a leading supplier of advanced eGift card online infrastructure and marketing services for medium- and large-sized businesses. eGift cards can be purchased from a merchant's online properties (website, mobile site, Facebook page) and delivered to recipients via email or text message, either immediately or on a scheduled basis, providing the ultimate level of customer convenience. With clients in the United States, Canada and Asia, Buyatab provides eGift card services to merchants in a wide variety of sectors, including retail, hospitality, restaurant, shopping, hotels and others.

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