On-Hold Service More Important with Increased Use of Cellphones

    SACRAMENTO, CA, December 19, 2013 /24-7PressRelease/ -- The rising use of cellphones has brought more convenience for people -- but also more dropped calls. According to the Pew Research Center, 91 percent of American adults have a cellphone. And 72 percent of cellphone owners experience dropped calls at least occasionally. For consumers trying to contact a business, this can mean being on hold one minute, and wondering whether they've been cut off the next minute. Being on hold without any indication that they're still connected is not pleasant for consumers.

Retail Radio, one of the fastest growing companies in the United States, provides on-hold music and messaging to help businesses ensure that customers know they're still connected. In fact, Retail Radio can help businesses capitalize on the opportunity to entertain and inform their customers who are on hold. Businesses can enhance their overall marketing goals by leveraging on-hold service to share specific messaging along with quality music.

"If you have phone customers on hold, you have a great marketing opportunity," said Bill Louie of Retail Radio. "You can entertain them with music to make the time pass more quickly. You can put short messages between songs -- letting people know about new products, special events, upcoming sales and much more. You always have customers on the phone; why not use that opportunity to share information with them?"

Retail Radio provides in-store music and other sensory branding services -- including digital signage, digital menu boards and scent -- for stores, restaurants and other locations throughout the U.S. and Canada. The company uses innovative, proprietary, play-list software and modern delivery technologies to provide clients with customized in-store music that enhances the shopping and dining experience for customers. With its licensed music featuring big-name artists, and its on-air personalities, Retail Radio essentially provides businesses with their own radio stations. These unique stations play music that customers appreciate, and can include the businesses' own messaging between songs.

About Retail Radio
Retail Radio is one of the fastest growing businesses in the United States. The company provides licensed music and other services to retail stores, restaurants, and other locations throughout the United States and Canada. The company has achieved rapid growth due to two key factors: innovative, proprietary, music software and a management team with more than 80 years of experience in the radio business. In addition to licensed in-store music, Retail Radio provides on-hold music, customer queuing, digital signage, and production of customized audio, text and visual messaging. Retail Radio focuses on building the brand of its clients, providing store-specific music and messaging that enhance the customer experience. For more information, visit www.retailradio.biz or call (888) 807-6863.

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