Buyatab Implements Innovative eGift Card Program with Tim Hortons Cafe & Bake Shop in the U.S.

    VANCOUVER, BC, January 07, 2014 /24-7PressRelease/ -- Buyatab Online, a leading international provider of eGift Cards, is pleased to announce that it has implemented an innovative customer eGift Card and marketing program with Tim Hortons Cafe & Bake Shop in the U.S.

Tim Hortons Cafe & Bake Shop has launched a new online platform to personalize its Tim Card gift card. The platform allows fans of the brand to create their own unique gift card from a personal photo or image, and send the personalized Tim Card as a traditional plastic card, or an electronic eGift format via email or text message. To bring this solution to market, Tim Hortons selected Buyatab, a service provider that specializes in the online sales of physical and digital gift cards for leading retailers.

"Tim Hortons is a progressive brand that wanted to enhance the Tim Card program to enable their loyal customers to send gift cards to their friends and family, in a more personal manner," said Derek Warburton, Buyatab's VP of sales and marketing. "Buyatab is pleased to help extend that program with the personalized plastic and eGift Tim Card that includes the ability to incorporate personal messages and photographs."

The Tim Card was previously only available for purchase in Tim Hortons Cafe & Bake Shop restaurants and select retail grocers. The availability to purchase the Tim Card online and through social media channels is an added convenience for U.S. guests who may prefer to shop online.

The new gift card design launched December 12 on www.shopus.timhortons.com and on the U.S. chain's Facebook page at www.facebook.com/TimHortonsUS.

Buyatab Online is a leading provider of advanced eGift card infrastructure solutions for medium and large-sized businesses. Buyatab provides a seamless solution for eGift cards to be purchased from a merchant's online properties (website, mobile site, Facebook page etc.) and delivered to recipients via email or text message, leveraging the rapid growth in mobile device and social media usage and with full compatibility to mobile wallets like Apple's Passbook. With clients in the United States, Canada and Asia, Buyatab provides eGift card services to merchants in a wide variety of sectors including retail, hospitality, restaurant, shopping, hotels and others.

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