Direct Marketing Successful Channel for Handling Customer Variability, Claims TDR Connect Ltd

    DUBLIN, IRELAND, February 07, 2014 /24-7PressRelease/ -- TDR Connect Ltd, an outsourced sales and marketing firm in Dublin's city centre, claim their use of direct marketing enables them to handle customer variability successfully, compared to other marketing techniques.

Many corporations try to maintain quality and control costs by standardising processes and operations. TDR Connect Ltd claims the reason service issues arise is due to the simple fact that all customers are all different. They want different things -- different sizes of products, different delivery dates, different specifications for services, and each have different questions about a brand and their products.

About TDR Connect Ltd

MD of TDR Connect Ltd, Matthew O Hara explains that variability is the difference between what people expect from something and what actually happens. It is the statistical distribution of outcomes one can expect from a process. It has become axiomatic in recent years that this statistical distribution is widening, meaning supply chain managers have to anticipate, plan for and react to a widening array of demand and supply scenarios.

Matthew O Hara believes customer variability can also be considered customer chaos in many forms. TDR Connect Ltd suggests it can be managed in two basic ways: either by eliminating it, or by accommodating it. If variability is eliminated, it generates more efficiency. Accommodating variability will generate a better service. Don Peppers published an article on LinkedIn, titled 'How to deal with Customer Variability'. He states, " On one hand, customer variability like this creates an opportunity to generate loyalty, because by remembering individual customers and their preferences, we can create relationships that are durable and long-lasting."

MD Matthew O Hara of TDR Connect Ltd says, "Direct marketing interacts with customers on a personal level as it can easily be tailored to each individual customer. It gives customers the opportunity to ask questions about the product or service being marketed, and gets an immediate response which means we can handle customer's needs individually." Matthew O Hara also comments, "Not only does direct marketing allow TDR Connect Ltd to take control of customer's variability on a personal level it also generates same-day results for our clients. Using our methods, clients get an accurate feedback from an individual perspective."

TDR Connect Ltd encourages businesses to use direct marketing techniques, especially if they are currently struggling to control customer variability or have a high level of customer complaints.

TDR Connect is a successful sales and marketing company based in Dublin, Ireland. TDR Connect Ltd focus on raising brand awareness, sharing product knowledge and developing successful sales and promotional campaigns for their clients.

TDR Connect Ltd is one of the fastest growing Promotional Marketing Companies in the Irish Capital. We are driven by the power of ideas, guided by the compass of our beliefs to assist our clients with results-orientated solutions and provide absolute customer satisfaction.

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