NYC "Digital Kids" to Weigh In at the Digital Kids Conference at Toy Fair

    NEW YORK, NY, February 17, 2014 /24-7PressRelease/ -- NYC "Digital Kids" to Weigh In at the Digital Kids Conference at Toy Fair

WHAT:
In this session, Digital Kids LIVE! Renee will host a panel of eight digitally savvy 6th graders. In this Digital Kids Conference attendee favorite the kids are invited onstage to discuss their preferences, purchasing habits and more. With questions from the audience, we get their views on digital technology today including their favorite digital devices, the sites and apps that have captured their attention, how much they are spending (and who pays) for their digital habits and what they like or don't like about technology options today.

Digital Kids LIVE! Is part of the Digital Kids Conference at Toy Fair. The Digital Kids Conference provides insight into the latest strategies, technologies and techniques. Bringing an incredible amount of brain power together under one roof, the show is a 'must-attend' event for entertainment and media companies looking to compete in the digital space. For more information, visit: http://digitalkidscon.com/schedule/

WHO:
Renee Weber, VP Consumer Strategy and Research, The Marketing Store is an expert in youth and family. At The Marketing Store, her primary responsibilities are to provide more in-depth understanding of youth/families, youth promotions/product development, and help lead consumer-based product innovation. She established The Marketing Store Play lab and holds a Ph.D. in Psychology from Northwestern University. For the past 10 years, she has led research and insights guiding development for The Marketing Store's promotional and premium clients as well as the company's retail toy lines. She is a frequent speaker at national industry conferences such as Playcon and most recently at the Digital Kids Summit and the M2M Marketing to Moms Conference.

WHERE/WHEN:
Digital Kids Conference
At Toy Fair NY 2014
Javits Convention Center
Hall E
655 West 34th Street
New York, NY 10001
February 18, 2014 at 4pm

HOW:
To schedule interviews, please contact:
Heather Gately
Desk: +1.312.614.4607
Mobile: +1.773.474.4500
Email: [email protected]
@heathergately
Twitter: @marketingstore

About The Marketing Store
The Marketing Store is one of the largest brand activation agencies in the world and focuses on youth & family marketing, major consumer promotions, loyalty and shopper marketing for clients including McDonald's, Coca-Cola, L'Oreal, and Nissan. The Marketing Store Worldwide is headquartered in Chicago and has offices across the globe in 12 countries and is privately held as part of The HAVI Group. Follow @marketingstore on Twitter or visit http://www.themarketingstore.com.

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