Michael Walters Advertising Chosen As A Panelist For The International Franchise Association Convention

    CHICAGO, IL, February 26, 2014 /24-7PressRelease/ -- Michael Walters Advertising, was engaged to speak at the 54th Annual International Franchise Association's Convention as a partner of Padgett Business Services on February 24th, 2014 in New Orleans. Jim Lake, Vice President and Managing Director of Michael Walters, joined a panel with Greg Delks, CFE, Vice President, Franchise Development (Firehouse Subs) and Stephen Howell, VP Operations (Sandler Training) to discuss marketing strategies for growth-oriented franchisees.

The roundtable discussion at the annual event spoke to innovative and affordable marketing strategies for new franchises or those that were looking to expand their book of business. "We wanted to showcase the many new social media opportunities that are available to encourage business development while outlining the benefits of traditional media outlets. We discussed streamlining marketing throughout multi-location organizations in an affordable and efficient manner," said Jim Lake. He continued, "We are happy to bring our 25 years of franchise development expertise to organizations that are looking for effective and current marketing strategies."

ABOUT THE IFA CONVENTION
Hosted in New Orleans, this annual event will host more than 300 companies with world-class speakers and franchise development experts on February 22-25, 2014.

ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand name to deliver custom marketing strategies and solutions for their clients including: Padgett Business Services, Auto-Owners, Morton's The Steakhouse, National Association of Mutual Insurance Companies (NAMIC), Dwyer Group, Hunter Douglas and more. MWA has also represented organizations including The Chicago Cubs, Blue Cross Blue Shield, Northeastern University and Comcast SportsNet.

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