SBS and LaComunidad pre-launch online viral \'Lost\' viral campaign SBS Broadcasting promotes it\'s new TV series \'Lost\' in online buzz campaign

    /24-7PressRelease.com/ - March 1, 2005 - The two online 'Lost' previews were produced by SBS- they show how survivors of a plane crash fight for their lives again to survive in extreme and mysterious situations.
Managing director Jeroen Verkroost of Veronica Digitaal explains: "The aim is to give highly active internet users the first exclusive access to the extreme 'Lost' previews, in order to further widen awareness of the 'Lost' TV series within the target group." The online previews invite internet users to click to the 'Lost' action site http://lost.net5.nl/preview. At this micro site internet users can watch more 'Lost' previews, foto's and wallpapers.
LaComunidad developed the viral 'Lost' concept and the micro site. Also LaComunidad developed the seeding strategy and tracks the worldwide results of the campaign with it's patented tracking technology ViralTracker. Igor Beuker, MD of LaComunidad says: "SBS wants to learn how viral can help to increase it's number of viewers at new and important TV series. LaComunidad wants to prove that online buzz marketing besides internet commercials also works for TV series and movie trailers".

About LaComunidad Interactive
LaComunidad is an independent digital advertising agency, based in Amsterdam. The agency specializes in digital marketing and communications. Using interactive concepts and campaigns it builds mutual beneficial relationships betweens brands and consumers. More information can be found at: www.lacomunidad.nl or www.viraltracker.net

About SBS Broadcasting
SBS Broadcasting BV is a Dutch multimedia company and owner of three television stations (SBS 6, NET 5 and Veronica), as well SBS Productions and Veronica Publishing, Veronica Litho and Veronica Digitaal. SBS Broadcasting has stakes in 568 Entertainment VOF and TV 10 Holdings LLC (a holding company owned by SBS and Fox Kids Europe Channels).

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