Try Hawaii Kona Coffee from J. Martinez This Month

    ATLANTA, GA, April 28, 2014 /24-7PressRelease/ -- Kona coffee is unique in that it is one of the only coffees that is grown in the United States. Its unusual country of origin is not what makes it so incredibly special, though. Instead, it's the amazing flavor that these beans produce when they are brewed, making Kona coffee one of the most sought-after coffees in the world.

If you love coffee but have yet to drink your first cup of Kona, the gourmet coffee experts at J. Martinez & Company Coffee Merchants suggest you do yourself a favor and pick up some Kona coffee this month to see what you've been missing.

Why It's So Good
Excellent weather and hearty volcanic soil combine in Hawaii's Kona districts to create ideal coffee growing conditions. These growing conditions mean the coffee that berries on the tree has a mild and smooth taste that other coffees simply don't have.

Kona also shouldn't leave a bitter aftertaste, which makes it the perfect coffee to drink black. The particular Kona coffee product that you buy will have its own flavor profile depending on the origins of the beans, the way the beans were handled and the roasting style used.

Avoid Blends
Unfortunately, the rarity and high value of Kona coffee encourages some coffee retailers to make and sell "Kona blends," which blend a limited percentage (usually 10 percent, which is the required minimum) of Kona beans with inferior coffee beans in order to capitalize on the popularity and desirability of Kona coffees.

The flavor profile of these blends is not even close to that of pure Kona coffee, and many enthusiasts find themselves disappointed when their expensive blend tastes similar to ground coffee from a can.

Go Pure or Single Estate
The state of Hawaii has extensive labeling laws regarding the sale of Kona coffees. For a coffee to be considered pure and authentic, it must prominently display the words "100 percent Kona Coffee" on the packaging. If you want the best Kona coffees, seek out packages with this designation.

If you want to up your game further, get a single-estate Kona coffee from a specialty coffee purveyor like J. Martinez.

"Kona coffees typically come from estates all over the Kona region; however, this is akin to buying a blended wine from a single region," says John Martinez, Owner of J. Martinez & Company. "The quality may be excellent, but it will never match the quality of wine from a single vineyard, which will have its own exciting characteristic flavor. Coffee from a single estate will have subtle notes that are uniquely its own--a true treasure for any coffee lover."

To learn more about Kona coffee from Hawaii or to browse J. Martinez's selection of single-estate coffees, visit http://www.martinezfinecoffees.com.

About J. Martinez & Company:

Established in 1988, J. Martinez & Company is an Atlanta-based purveyor of fine coffees and other gourmet items. J. Martinez & Company originated the concept of single estate coffees more than twenty years ago and still carries only the finest premium coffee beans from estates around the world, including Jamaica Blue Mountain coffee and Kona coffee from Hawaii.

For more information, please visit http://www.martinezfinecoffees.com.

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