Uncovering the Challenges and Opportunities in Modern Performance Marketing

    CHICAGO, IL, May 08, 2014 /24-7PressRelease/ -- Performance marketing is a multi-billion dollar industry and presents lucrative opportunities for both advertisers and publishers. This week, Website Magazine, the leading print and digital publication for Web success, released its May 2014 issue, which exposes those available opportunities and addresses the significant, seemingly omnipresent challenges in the space as well.

In the feature article of Website Magazine's May 2014 issue, Associate Editor Allison Howen takes readers through an in-depth look at how advertisers and publishers are increasingly coming together and redefining the performance marketing industry -- thanks to more mature technologies and more evolved approaches to marketing and communication. The entire May issue can be read online at wsm.co/wmmay14.

"A lot has changed since the last time we featured affiliate marketing on the cover," said Website Magazine Founding Editor-In-Chief Peter Prestipino. "In those two years, Web users have become more mobile, more distracted and more social. The performance marketing industry is adapting to those changes at a rapid clip. And, while the future looks bright, the problems surrounding attribution on the different channels will determine if the industry lives up to its potential or falls to its reputation."

Consumers' changing habits also presents itself in Website Magazine's list of 50 of the top digital customer service solutions. According to its authors, there has never been a more important time to invest in these solutions, as today's digital consumers are more demanding than ever.

Solutions mentioned in Website Magazine's top 50 list include Zendesk, Spiceworks, Salesforce Desk, GetSatisfaction and more. View the entire list of 50 Top Digital Customer Service Solutions at wsm.co/top50may.

The pages of Website Magazine's May 2014 issue are also jam-packed with insights on website accessibility, user experience, Web design frameworks, digital advertising tools, analytics offerings and other digital tips and best practices. Internet professionals can subscribe free at wsm.co/subscribe-14.

Companies looking to advertise to this highly targeted, highly influential audience of Web professionals in future issues should contact [email protected]. Upcoming features include but aren't limited to, a "Local Web Business Guide,", "E-Commerce Growth Tactics," "Mobile Web Strategies."

"Our online marketing product mix has continued to grow and change," said Website Magazine General Manager David Ruiz. "We now offer 'native' advertising options for a deeper integration into the content our readers crave. We invite businesses looking to reach a more relevant audience to explore our new opportunities."

Website Magazine is the leading publication on Web success. Website Magazine offers a monthly print and digital edition, as well as a daily blog. Coverage areas include analytics, advertising, e-commerce, search engine optimization, Web design and development and more.

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