Dune Real Estate Company Releases Comprehensive Study of the WaterColor Resort Rental Market

    SANTA ROSA BEACH, FL, May 16, 2014 /24-7PressRelease/ -- In the most comprehensive study published to date, the Dune Real Estate Company has compiled a database of rental information on 222 rental properties in the WaterColor community representing 19,336 booked nights during 2014 as of the end of the 1st Quarter.

This database includes information from the six largest rental companies and VRBO; it calculates the average daily and weekly rental rates using property location and number of bedrooms as key market variables, providing for the first time a comprehensive analysis of the WaterColor rental market.

Gulf front homes topped $10,000 a week in rental income with the income for the top WaterColor rental property projected to exceed $350,000 in the calendar year 2014. The average weekly rental rate across all properties in the study was $4,083 with a daily rate of $583. Rental rates reported by owners are estimated to have increased between 7-12% in comparison to last year.

Individual property performance varied significantly based on the overall effectiveness of the vacation rental company provider as measured by the number of days booked year to date and effectiveness of the rental pricing strategy as measured by its' estimated annual income.

In a head to head comparison of WaterColor vacation rental companies, the Dune Real Estate Company outperformed other 3rd party management companies and VRBO owners based on the measurement of actual average nights booked and estimated annual rental income per property. Dune Real Estate Company's property owners had on average 231 nights booked that are estimated to generate $122,863 in rental income during 2014; the next closest provider had 111 days booked for an average annual return of $76,583.

Bob Dickhaus, Manager of Dune Real Estate Company, commented "this study for the first time gives property owners real insight into how their specific property is performing compared to other similar properties in the marketplace. It also gives Dune a significant competitive advantage in partnering with owners who are seeking to increase the yield on their vacation rental investment by providing actionable information about rental rates, seasonality and competition."

Dune Real Estate Company is a vacation rental, maintenance and concierge service provider to owners of luxury single home properties. Dune is a privately-owned firm located in Grayton Beach, Florida. www.dunerec.com

WaterColor is a community of approximately 700 homes in the Panhandle of Northwest Florida and is a registered trademark of the St. Joe Company.

# # #