Marketing on 6th, NYC Develop Strategic Framework for Client's Marketing Objectives

    NEW YORK, NY, May 26, 2014 /24-7PressRelease/ -- Marketing on 6th, NYC is New York's leading outsourced sales and event marketing firm. As a business who markets a range of products and services on behalf of their clients, Marketing on 6th, NYC claims the quality of engagement with customers is just as important as closing the sale.

Marketing on 6th, NYC explains how there are four key factors which can influence the buying decisions of consumers. These include cultural, social, personal and psychological. Super Professeur discusses this further and explains which each factor entails:
- Cultural: Based on culture, subculture and class, these factors are usually inherited into a consumers' values and decision processes.
- Social: This refers to the outside influences from family, and friends which could affect a consumer's purchase decision directly or indirectly.
- Personal: These are variable factors like lifestyle, occupation and economic which can determine a change in preferences.
- Psychological: Consumers' can be influenced by their own mentality, which includes factors like attitudes, beliefs and perception.

About Marketing on 6th: http://www.marketingon6th.com/about/

By being aware of these factors, Marketing on 6th, NYC is developing a strategy framework which uses event marketing to achieve their clients' marketing goals. Event marketing is a direct form of marketing which takes place at retail and private site venues. With more and more marketers using direct marketing, Marketing on 6th, NYC claims that most of them are using this type of method without actually realizing the full benefits. Managing director Colm Horgan, of Marketing on 6th, NYC claims he knows of marketers that use direct marketing as a medium to primarily drive immediate sales. However, Colm Horgan assures their clients that they use direct marketing techniques at events as it allows them to develop their engagement with their clients' consumers. So not only does Marketing on 6th, NYC generate sales for their clients, the event marketing firm builds brand awareness, acquires quality leads and strengthens the relationships they have with existing customers as well as creating rapport with new prospects.

For businesses who are looking to increase the level of customer loyalty for their brands, Marketing on 6th, NYC is the right choice. The firm is currently developing their direct marketing strategy to incorporate the information they have found about consumers, buying decisions, and how they can be influenced. Clients of Marketing on 6th, NYC are confident in their ability to engage with customers on their behalf. Marketing on 6th, NYC offer accurate actionable customer intelligence with a strategic framework that sets the right marketing goals for their clients.

Marketing on 6th, NYC is a leading outsourced sales and direct marketing firm located in Manhattan who promote the effectiveness of event marketing.

Sources:
http://www.thewisemarketer.com/features/read.asp?id=68

Marketing on 6th is an ambitious direct sales force that links Fortune 500 companies to their future consumers. They develop effective ways to promote their client's products and services. Face-to-face interactions with consumers allow them to build quality relationships which in turn generate a loyal customer base for their clients.

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