Wallace Morgan Criticizes Study Claiming All Customer Relationships are Digital

    NEW YORK, NY, June 06, 2014 /24-7PressRelease/ -- Wallace Morgan has responded to an article by Digital Marketing Magazine which claims all customer relationships are digital, by promoting their direct marketing campaigns and highlighting the value of face-to-face interactions.

Digital Marketing Magazine published an article on 27th May titled, All Customer Relationships are Digital. The article said, "digital tools give customers a more immediate, personal and 'in control' relationship with brands. The challenge is for businesses to keep up with customer expectations that outstrip organizations' ability to develop. The business that is able to not only provide specific digital interactions but also to maintain a digital relationship with customers over time will seize the market."

They claim that the response between customers and brands can be immediate. Wallace Morgan argue against this statement, pointing out that it could take brands days before they reply to an email or to social media questions and that customers cannot get a more immediate response than a face-to-face reaction.

Wallace Morgan is a full service events and promotions firm in Manhattan, New York. They give companies the chance to streamline their business and cut costs whilst increasing results and turnover. They achieve this service with professional events, promotions and brand awareness campaigns. Their process management schedule provides clients with a managed post acquisition admin process to ensure accurate data gathering.

Wallace Morgan have a massive client demand for their direct marketing service because they offer credible results. Using direct marketing techniques Wallace Morgan can interact with their customers directly, providing a much more personal approach compared to using digital tools such as emails and social networking. This helps to build personal connections and relationships with the customer which insures fast and regular sales.

Direct marketing can also allow for other benefits such as providing direct feedback from customers about the offers and services they received. It also gives the option to focus on specific groups and target certain customers for better results or to experiment with new markets and collect information for future campaigns. As well as being cost effective, the results are proven with a more accurate estimate of the conversation rate. This all helps to improve customer loyalty.

Wallace Morgan stand by the fact that not all customer relationships are digital and will continue to use their direct marketing approach in their business.

Wallace Morgan international team recognized a need in New York for dynamic and personal advertising solutions, and now has a reputation among Fortune 500 clients. As well as the foundation of over 10 years working in marketing and sales; at their core is a solid management group with experience and education in law, accountancy and banking. This has seen early results, client confidence and an influx of business. Already they have outlets and relationships across the United States.

About Wallace Morgan Inc:
http://www.wallacemorgan.com

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