Capitol City Group Launch Investigation into America's New Wave of 'Socially Conscious' Consumers

    RALEIGH, NC, June 19, 2014 /24-7PressRelease/ -- There's no doubting that consumerism in America has transformed. Capitol City Group outline how new groups of consumers has emerged, many of whom have grown to become more conscious with how brands market their products.

In March earlier this year, Catherine Davis published an article on behalf of Agency Post, titled "Marketing to Socially Conscious Consumers: Does 'Green' Translate into ROI?" As the demand for brands to be more eco-friendly rises amongst America's consumers, Catherine Davis explains how more people are becoming more conscious about what products are actually good for the environment as well as their lifestyles. Capitol City Group explain how consumers' new found desire to be more attentive, by examining all the elements that have gone into creating the product as well as the final product itself, makes it even more challenging for marketers.

Capitol City Group prides itself on the meaningful and personal connections it makes with consumers on behalf of their clients. Understanding and keeping up to date with consumer trends and how they are changing is essential for Capitol City Group's business plan. By understanding what customers want enables Capitol City Group to develop and evolve their marketing campaigns to suit their target demographic.

To ensure Capitol City Group encompasses up to date knowledge about America's consumers, the Raleigh-based business is set to launch an investigation into consumer needs and trends. The marketing company will conduct a study into the current buying behaviours and purchase decisions of consumers, paying specific attention to the new wave of socially conscious groups. The firm hopes to implement the research they find from conducting this study into their marketing campaigns, to ensure they gain maximum results with consumers.

Capitol City Group is an outsourced sales and marketing company located in Raleigh, North Carolina. The firm was created to acquire and retain customers in a personalized manner for clients in a range of industries. Capitol City Group's services generates greater local, regional and national exposure for their clients as well as increases their income and profits. The firm strives to deliver a professional business service which generates excellent results for their clients. With the market currently saturated, Capitol City Group claims the new research they collect about America's consumers will give them an advantage over their competitors.

Capitol City Group lives by a company philosophy of loyalty to their people and results for their clients. Their success is built upon standards of only promoting from within, leading by example at all times, and working as hard for their clients as they would for themselves. Capitol City Group strives to be the perfect combination of entrepreneurial spirit, superb client service, and successful business professionals.

About Capitol City Group: http://capitolcitygroupinc.com/who-we-are/.

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