New SEO Guide Explores when Search Engine Optimization is a Waste of Money

    CLEVELAND, OH, June 26, 2014 /24-7PressRelease/ -- Concerned about whether search engine optimization makes sense for them, online marketers and business executives can get fresh insights from Online Marketing Coach Founder Mike Murray, who today released his latest guide, "Are You Wasting Your Money on SEO?"

In addition to the report, marketers can register for Content Marketing World and a special half-day pre-conference workshop, "Planning, Refining and Measuring SEO for Content Marketing." Mike, who has nearly 30 years of print and digital marketing experience, will lead the advanced training session on September 8, 2014.

Get the guide here:
http://www.onlinemarketingcoach.com/services-view/guide-wasting-money-seo/

Register for Content Marketing World here (mention MurrayCMW and get $100 off of the conference fee):
http://contentmarketingworld.com/?utm_source=1050

"Obviously SEO is still a viable option for businesses - from the small business owner forced to wear many hats to teams at large corporations," says Mike, author of numerous Internet marketing articles and several industry guides and studies. "SEO doesn't make sense in some cases. At a minimum, it should be delayed while marketers put more thought into how they expect to approach SEO."

The SEO guide looks at 10 key considerations, including:

- Misconceptions about how SEO is or isn't integrated in web development
- Unrealistic keyword phrase preferences
- How to look at SEO in view of other successful online marketing efforts
- Why SEO isn't a one-time exercise
- Sizing up the SEO talent
- Understanding the project scope

The Content Marketing World SEO workshop will include:

- Hands on, custom coaching for attendees' unique SEO challenges
- Specific guidance on how to integrate SEO with a content marketing strategy that is focused on ROI
- How to leverage web analytics with both SEO and content marketing
- Keyword selection factors
- Link building tactics
- Additional tips, tools and resources

"Search engine optimization can be an effective way to support a brand, generate leads and boost sales - in the right hands and with the right attitude," Mike says. "It's not dead as some marketers have proclaimed and it's not a piece of cake, which people sometimes suggest by saying SEO is not 'rocket science.' With planning and diligence, SEO can be worth the effort. Unfortunately sometimes it's a waste of money. The new guide and the Content Marketing World workshop will help marketers and their companies with their strategic decisions."

About Online Marketing Coach

With a focus on small businesses, Online Marketing Coach offers an array of Internet marketing services, including search engine optimization (SEO), paid search management (also known as pay-per-click or PPC), web site design, e-mail marketing, social media and more.

Mike Murray, founder of Online Marketing Coach, has authored numerous SEO articles and studies. He speaks at regional and national conferences throughout the United States, including New York City, Chicago, San Jose, Providence and Cleveland. His new book, "Stop Wishing. Start Winning: How Small Businesses Can Win Big with Online Marketing," will be released October 22.

He has worked with hundreds of B2B and B2C companies ranging from small to large businesses, including Bissell, Little Tikes, KeyBank, MTD, the Cleveland Clinic, Eaton Corp., Sauder and FedEx Custom Critical.

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