AnRo Provide Insight into Improving the Customer Experience

    JERSEY CITY, NJ, July 20, 2014 /24-7PressRelease/ -- Retailers have to try and compete in an ever expanding market of telesales, web, mobile and physical stores but, although convenient, these methods such as online shopping do not provide the same experience as physically being in a retail environment. Direct marketing companies, such as New Jersey based firm AnRo, approach customers face to face in a retail environment in order to offer consumers the best customer experience possible.

A recent survey found that around 92% of retailers confirmed that providing a good customer experience is crucial to their business, something that is not always possible to achieve online. The survey said that just 33% of queries were answered effectively using social media sites such as twitter and the average response times increased to over 6 hours.

About AnRo : http://www.anrousa.com/#about-us

Direct marketing firm, AnRo suggest a lack of expertise is holding many retailers back from improving their customer service techniques. The firm have outlined that relying on online channels as a means to create a more flexible customer experience has failed to deliver for many. Consumers can turn to the web 24/7 yet many retailers close their twitter response service at night, some even at weekends. Retailers would not be able to turn their back on live customers in a physical environment so why should this be acceptable online?

AnRo suggest that a cross channel approach could be a beneficial way to tackle tech difficulties. Multi-channel marketing is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different mediums, cross-channel marketing also makes it easy for customers to complete their much desired conversations using whichever medium they are most comfortable with. Multi-channel marketing lets the user decide, giving them a choice.

AnRo suggests that achieving consistency across multiple channels is important for achieving good customer service results.

AnRo provides outsourced services ensure that their clients' customers receive the best customer experience available via the direct marketing channel, this helps to improve brand loyalty, customer acquisition, and good customer retention levels.

About AnRo

We specialise in closing the gap between brands, communities and customers. Experts in B2B sales and event marketing we aim to guide clients through every stage of planning, creating and implementing a successful marketing campaign through a professional 'hands on' approach. The demand for direct marketing services promises us exciting opportunities for continual growth in the future in both national and overseas markets.

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