Collaborative Economy: AusCorp Connect Witness Brands Investing in Cross-Channel Marketing

    SYDNEY, AUSTRALIA, July 20, 2014 /24-7PressRelease/ -- Over the last 12 months there has been a 137% global increase in brands that advertise across multiple marketing channels. Sydney-based firm, AusCorp Connect a sales and marketing agency, provide insight into why this is effective for brands.

AusCorp Connect highlight the many invaluable insights for marketers seeking to reach relevant audiences through cost-effective, cross-channel advertising strategies. Cross-channel campaigns are those that are integrated across multiple channels versus those that are run simultaneously in various channels. Integrating campaigns can be significantly more difficult than running them individually, but brands understand these campaigns are imperative.

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Cross-channel marketing allows for marketers to take up position in every possible channel and intelligently engage with customers. It allows for a more personalized approach to conversing with consumers making them more likely to respond. It means that a conversation can be picked up and continued across a growing array of channels and the consumer can be met at every step of the way with messaging and offers uniquely tailored to their relationship with that brand. It is extremely convenient for the consumer which is what they need in order to invest in the product or service that the brand is offering. AusCorp Connect believe that cross-channel marketing offers an all round improved customer service technique.

AusCorp Connect is outsourced by clients looking to increase sales. The firm says they have seen a boost in the number of household brands looking to improve their offline marketing to capitalize on the exposure and brand awareness they have successfully developed online. It may be all well and good to have fantastic brand exposure online but AusCorp Connect believe that to be truly successful brands must also focus on their offline relationships with consumers.

AusCorp Connect develop and execute engaging direct marketing campaigns that take a brand's products straight to their target demographic. Their sales force is immediately on hand to engage with the brand's customers and build relationships with them to help generate extended loyalty and awareness for the brand. Using this personalized approach enables AusCorp Connect to generate immediate and easily measured results and guarantee a high return on investment. Their flexible services can be personalized to meet the clients' needs and they offer a no win, no fee policy making them highly cost-effective.

AusCorp Connect Pty develop and execute engaging direct marketing campaigns that take your product straight to your target demographic. The friendly sales force at AusCorp Connect Pty is immediately on hand to engage with your customers, and the relationships we build with them helps generate extended loyalty and awareness for your brand. Using this personalised approach it enables the firm to generate immediate and easily measured results, and most importantly guarantee a high ROI, a promise you'll find many other outsourcing solutions cannot compete with.

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