Zenith Ideas Promote 80/20 Rule as Great Sales Strategy

    DUBLIN, IRELAND, July 20, 2014 /24-7PressRelease/ -- The 80/20 rule, otherwise known as the pareto principle is an incredible tool for growing an organisation as it applies to many aspects of business. For example, 20% of customers produce 80% of sales, 20% of working time produces 80% of results, 20% of staff produce 80% of sales, and so on. As such, Zenith Ideas have incorporated this principle into their sales technique which has led to greater campaign performance and increased customer acquisition.

As a direct sales and marketing firm, Dublin-based Zenith Ideas specialise in face-to-face interactions enabling them to gain greater insight into consumer behaviour and characteristics. By identifying the unique characteristics of the top 20% of customers, the firm can then increase the scope of their marketing campaigns to attract more like-minded customers, delivering a higher volume of sales and greater ROI for clients. "We're out in the field on a daily basis learning about and engaging with consumers, which is invaluable. Having this face to face interaction allows us to quickly and easily build strong relationships with potential customers and identify those of greater value to our clients" says Oliver Lane, Managing Director of Zenith Ideas.

Zenith Ideas develop and execute tailored, results-driven and interactive direct marketing campaigns targeting both new and existing customers for clients, however, their strategy is to move away from the broader, lower value customers, and focus on the 20 percent that are likely to be long-standing. "Our aim is to acquire quality customers for clients, as opposed to quantity. We understand that it is far easier to retain customers than acquire new ones and as such have developed an incredibly personalised approach enabling us to identify those top 20% of highly valuable customers" says, Oliver Lane, Managing Director of Zenith Ideas.

Zenith Ideas has attributed their growing success to their adoption of the pareto principle. Through this powerful sales technique they have exceeded client targets resulting in a hugely successful start to 2014, which is also fast tracking growth plans for 2015. Located in Dublin, Zenith Ideas is a leading provider of outsourced sales and marketing to clients in Ireland. Their position within the market is not just to bring on board customer acquisitions but also raise a clients' brand awareness.

Zenith Ideas is a direct sales and marketing firm based in Dublin, Ireland.

# # #