Industrial Marketing Firm Pilot Fish Launches New Website

    BATH, OH, August 19, 2014 /24-7PressRelease/ -- Industrial web design and SEO firm Pilot Fish has launched a new website that features an updated blog and samples of the company's work.

The new site, built in the open-source content management system Joomla, incorporates design features that have become popular requests among the company's clients, according to Pilot Fish President Angela Charles.

"We're oftentimes asked to provide examples of specific web features that clients have an interest in, so as we started this process we realized our own website could serve as a design portfolio," she said.

Among the additional features on the site are a search engine-friendly animated slide show on the home page, a design gallery of client websites, and a SlideShare presentation on "Why Industrial Businesses Need SEO." The site also includes an industrial marketing blog that the company uses to provide tips on industrial marketing strategies, including B2B content marketing, SEO copywriting and off-page SEO through social media.

"Our blog especially has become an important resource for our clients for continuous updates on SEO trends, with useful information they can put to use to make their websites more effective," Charles said. "The blog, along with our e-mail newsletter, ensures our customers that we're taking care of their industrial marketing interests with the latest strategies for website success."

The website additionally serves to inform prospects about the company's SEO-centric website design services. "Unlike many SEO firms, we provide a holistic approach to industrial website design and SEO," Charles said. "Company websites are intended to be promotional vehicles, so best-practice SEO strategies should be incorporated from the start of a redesign project. Waiting to implement SEO after a site has been redesigned oftentimes leads to added cost and wasted time to correct website issues that interfere with good search engine placement. Our web designers and SEO specialists work together to make sure that doesn't happen."

About Pilot Fish
Pilot Fish is the website design and SEO division of Polysort LLC, founded in 1995. The company, located in Bath Township, a suburb of Akron, Ohio, serves a variety of industrial marketing clients across the U.S. and Canada in fields such as chemicals, plastics, machinery, rubber, packaging, medical devices, fabrication, manufacturing and industrial services. The company specializes in developing effective industrial marketing strategies, including SEO copywriting and content marketing, and provides professional website design services. Email us or call 877-799-9994, ext. 2104 for more information.

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