Auscorp Connect Pty Seek Inspiration from 2014's Most Innovative Companies

    SYDNEY, AUSTRALIA, September 13, 2014 /24-7PressRelease/ -- The 'Most Innovative Companies' list is a measure of how much investors have bid up the stock price of a company above the value of its existing business based on expectations of future innovative results (new products and markets). Members of the list must have $10 billion in market capitalization, spend at least 2.5 percent of revenue on R&D and have seven years of public data. Auscorp Connect Pty are taking inspiration from some of the companies who feature on this year's list including, Amazon.com, Salesforce.com, Monster Beverage and Netflix.

Innovation is important in business because it is one of the primary ways to differentiate your product/business from the competition. If a business cannot compete on price it needs innovative products and ideas to make them stand out from the crowd. Organizations need more than good products to survive; they require innovative processes and management that can drive down costs and improve productivity. Customers are used to products that continually improve and make their life easier, so the modern consumer expects innovation in the market. Essentially, customers won't accept mediocrity because they know they can go somewhere else.

Auscorp Connect Pty plan to utilize these steps in order to become more innovative.

Step 1: Insight: Savour Surprises. Search broadly for insights about problems worth solving using leverage questioning, observing, networking and experimenting.

Step 2: Problem: Discover the job to be done. Start by deeply exploring the customers' needs or problems - the functional, social and emotional job to be done - to be sure you're going after a problem worth solving. Then find solutions.

Step 3: Solution: Prototype the minimum awesome product. Instead of developing full scale products, leverage multiple virtual prototypes to explore many solution dimensions, then iterate on each solution to develop a minimum viable prototype and eventually a minimum awesome product - one that truly delights on a particular dimension.

Step 4: Business Model: Validate the go-to-market strategy. Once a solution has been found, validate the other components of the business model, including the pricing strategy, the customer acquisition strategy and the cost structure strategy.

Auscorp Connect Pty is an outsourced sales and direct marketing firm that offers a range of flexible services that can be personalized to meet their clients' needs. The firm offers a 'no win - no fee' policy which makes them highly cost-effective and able to work with any budget without compromising on quality. Auscorp Connect Pty develops and executes engaging direct marketing campaigns that take their clients' products directly to their specified target demographic. Their dynamic sales-force engages with customers on a face-to-face basis which helps to build personal relationships and generate extended loyalty and awareness for their clients' brand. Using this personalized approach enables the firm to generate immediate and easily measurable results for their clients and guarantees a high ROI.

About Auscorp Connect Pty: http://www.auscorpconnect.com/#about

Auscorp Connect Pty is a direct sales and marketing firm that delivers a high ROI for its clients through face-to-face marketing and improved customer acquisition.

For more information follow @AusCorpConnect on Twitter and 'Like' them on Facebook.

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