IndieARCs Helps Authors and Publishers Build Grassroots Marketing Strategies Around Their Books

    TUCSON, AZ, September 12, 2014 /24-7PressRelease/ -- IndieARCs, a new service available for self-published authors or authors working with small press publishers satisfies a critical need in the marketplace. IndieARCs offers an affordable tool to help authors create, organize, and coordinate effective pre-release, release, and post-release marketing pushes for their books. IndieARCs offers diverse, robust functionality in one place that isn't found elsewhere. According to co-founder and bestselling author, Lizzy Ford, "We were tired of hopping among multiple other platforms and decided to create one place for everything."

Currently it boasts more than 360 subscribers since its inception in 2013. IndieARCs is poised to become the new industry standard for helping publishers and authors promote and market new titles to readers, book reviewers, literary agents, librarians, educators, and media professionals. IndieARCs is expected to expand to include more than 750 by the end of 2014.

Is IndieARCs reader friendly? Yes! IndieARCs is more than just a review copy vendor. It allows the author to create a special community around each book, creating a space where the author and readers can come together. This allows the author to help build their fan base and support, all of which is important in marketing their books. Ford explains that, "authors and publishers have almost limitless ability to create and control a kingdom around their titles by utilizing book clubs, forums, blogs, newsletter mailings, instant messaging, internal email, unlimited file and graphics upload, and wiki-style pages for collaboration."

One of the challenges for any author or publisher--whether indie or established--is getting a new title noticed by readers. The time-tested foundation of effective marketing is word-of-mouth, and for most authors, that word-of-mouth marketing stems from book bloggers. IndieARCs robust functionality makes coordinating virtual blog tours easier. Book bloggers can upload content and graphics, create calendar events, and coordinate with tour hosts all from one platform. Readers, bloggers, and others can form their own private book or readers clubs with the same functionality.

Essentially, IndieARCs is the quintessential tribe building platform. "Tribe building is simply the cultivating of a rabid fan base around a book or author," adds Ford. "Creating a solid reader base is crucial for authors. Some of today's most successful authors have proven how important it is to build relationships with their readers and fans through interacting with them via social media to create a family or tribe around a book or series. Relationships SELL, and tribe building has become a staple in the marketing plan for nearly every successful author today."

For authors and publishers, part of what sets IndieARCs apart is the cost. There are no set-up fees and a free, thirty-day trial. At the end of that cycle the pricing begins at $25 a month per title with bundle discounts available. Subscriptions are month by month, meaning no minimum term obligation.

Rates:

IndieARCs offers a free, 30-day trial, after which subscribers can sign up for monthly plan that fits their budget. There are no set-up fees and no long-term commits.

- Readers: free.
- Industry Professionals (media, book reviewers, journalists, educators, librarians, and literary agents): free.
- Authors, Publishers, and Public Relations Agencies: One title: $25 per month or $250 per year, up to five titles: $75 per month or $750 per year, up to fifteen titles: $150 per month or $1,500 per year, unlimited titles: $200 per month or $2,000 per year.

Those looking to get started with IndieARCs can access articles located on the IndieARCs blog to get a feel for what the company has to offer. Direct inquires can be emailed to [email protected].

Why IndieARCs:
http://www.indiearcs.com/blogpost/1106520/190041/Net-Galley-and-IndieARCs-The-evolution-of-marketing-books

IndieARCs for authors/publishers:
http://www.indiearcs.com/blogpost/1106520/189850/How-to-use-IndieARCs--Authors-Publishers-Edition

IndieARCs for readers/bloggers:
http://www.indiearcs.com/blogpost/1106520/189851/How-to-Use-IndieARcs--Readers-Bloggers-Edition

For more information visit http://www.indiearcs.com and connect with them on Twitter @indie_ARCs and Facebook https://www.facebook.com/IndieARCs.

About IndieARCs:

IndieARCs (http://www.indiearcs.com) was hatched in 2013 from an idea stemming both from wanting to provide authors with an affordable tool to help them build communities around their books as well as to centralize the necessary functionality needed for this purpose. Relationships sell books, and we want to help book producers and book lovers build communities around books.

To arrange an interview, or get more information contact Danielle Barclay at [email protected] or (740) 404-4719 EST, Nicole Prebeck at [email protected] or (859) 414-6828.

# # #