Wallace Morgan Celebrate New York City's Current Innovative Streak

    NEW YORK, NY, September 25, 2014 /24-7PressRelease/ -- New York is a city that attracts innovation. The city that never sleeps is one of the largest in the world and is estimated to be home to over 8 million people. With such a densely populated target demographic business owners have been cashing in on the needs of New York's modern consumer. However as the population grows so does the number of small businesses operating in the city, causing the market to be become highly saturated. Businesses across New York now have to work harder to stand out among their competitors and many are now relying heavily on innovation to not only meet current consumer needs but to change how they live, work and play entirely.

Sales and marketing agency Wallace Morgan are excited to see so many fresh business ideas taking off in the city and are firm supporters of small businesses and entrepreneurship. Wallace Morgan believe that small businesses have the potential to provide new and exciting employment opportunities across the city, as well as transforming local communities into hubs of innovation and design. The agency believes that this wave of innovation could also help inspire the next generation of entrepreneurs and help secure a stable economy for the future.
With the release of New York City's '28 Coolest New Businesses' Wallace Morgan reveal their three favourite innovative businesses from the list, and share why these businesses are so exciting.

Aqua
This enterprise is a perfect example of a business thoroughly emerging themselves into the New York landscape. Aqua is a state of the art under water work out system that allows participants to burn calories by effectively cycling underwater. Wallace Morgan believe this concept is exciting due to its adaptability. The equipment developed for Aqua has the potential to be set up in pools across the city which provides the business with ample opportunity for future growth.

Bird and Stone
Bird and Stone is Jewellery Company with a big difference. The business sends 15% of its proceeds to women in developing countries in the form of business loans. These loans help women to become entrepreneurs and set up their own small businesses to avoid poverty. Wallace Morgan believe that supporting entrepreneurship is vital, especially in developing countries and thinks that Bird and Stone could be the first exciting steps towards more being done to support worldwide entrepreneurship.

Nomad
Whilst the city may be home to hundreds of food trucks, Nomad is probably the city's first ever clothing truck. The 120 square foot boutique operates entirely out of the back of a re-purposed delivery truck and promises to bring clothes directly to the consumer by popping up at various locations across the city. Wallace Morgan believes this is a great way to make the most of the city's vast population, and allows the business to reach out to far more people than a traditional standard shop.

As an outsourced sales and marketing agency, Wallace Morgan are no strangers to innovation themselves. The agency creates highly effective campaigns for a wide range of clients. The agency ensures each campaign is unique to the client in order to attract their individual target audience. Wallace Morgan use direct face to face interactions to help their clients not only market their brand, but build strong relationships with their consumers which leads to an overall increase in brand loyalty and customer acquisition.

About Wallace Morgan: http://www.wallacemorgan.com/#section-about

Wallace Morgan is an outsourced sales and direct marketing company located in New York. The firm specializes in delivering a high ROI for their clients by improving their customer acquisition, brand awareness, brand loyalty and driving sales.

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