Capitol City Group Future Proof Their Brand Strategy

    RALEIGH, NC, September 26, 2014 /24-7PressRelease/ -- In the highly competitive market place, it is crucial for businesses to determine if their brand strategy is future proof and adapt accordingly if necessary. Capitol City Group have announced some changes this week in order to guarantee business growth over the coming months. "We have reviewed our business plan, mission statement and marketing strategies in order to stay ahead of the competition and guarantee the success for our clients", says a Capitol City Group spokesperson.

Capitol City Group are an outsourced marketing firm based in Raleigh, North Carolina. The company organises corporate and residential promotions on behalf of their clients. Their unique face-to-face approach has proven to be very successful. In Q2 2014, Capitol City Group have generated a 25 per cent growth in sales. In order to remain future proof and expand into further locations according to their clients' demand, Capital City Group consistently look at opportunities on how to operate more effectively and increase market reach. The firm has re-looked at the following strategies and implemented changes accordingly:

Brand Consistency
Capitol City Group insist that it is crucial to be consistent as a brand throughout all channels. "We arranged meetings with contractors, clients and business partners to identify if we are all on the same page", says a spokesperson of Capitol City Group. Starting from their website to social media channels and their face-to-face marketing campaigns, the firm has examined every tool and made amendments accordingly where relevant.

Measurement of Success
All of Capitol City Group's marketing campaigns are measurable. The firm's management looked at all campaigns from the past year together with their clients, comparing results quarter by quarter and campaign by campaign, focusing on location, time of year, type of the campaign and sales figures. Campaigns with a lower success rate have been eliminated. Looking at the results, Capitol City Group have planned new campaigns for their clients, expecting a growth in sales of almost 60 per cent by the end of 2014, compared to last year.

Consumer Engagement
In order to enhance the customer experience even more, Capitol City Group have examined feedback from consumers over the past six months. By determining the trend of specific issues or praise, Capitol City Group have adapted their customer experience strategy. Changes have been implemented and include feedback from consumers will be passed on to their clients daily, customer queries are to be responded to within four hours and some sales techniques will be re-looked at in order to be more approachable for the customer.

Capitol City Group have planned monthly meetings with their clients to see how quickly the implemented changes impact the company's results and if further amendments are necessary. By the end of 2014, Capitol City Group are planning to expand into further markets to represent their clients internationally.

About Capitol City Group: http://capitolcitygroupinc.com/who-we-are/

Capitol City Group is an outsourced sales and direct marketing firm located in Raleigh. The firm specialise in improving their clients' customer acquisition, brand loyalty, brand awareness and offers a high ROI.

Follow @CapitolCityNC on Twitter and 'Like' them on Facebook.

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