Want to Outshine Competitors? Outsource Sydney's 6 Commandments Will Get You on Track

    SYDNEY, AUSTRALIA, September 26, 2014 /24-7PressRelease/ -- Customer service is exceptionally important for a business to grow. Good customer service makes customers happy and more likely to return. It also means that a customer is more likely to recommend a brand through word-of-mouth or through social media and reviews, which means that the brand will attract more customers. Customers are the most important people in any business, without customers the business will fail. This makes getting customer service right, extremely important as impressing customers means that they will return and the business will grow and thrive.

Outsource Sydney is an outsourced sales and marketing firm located in Australia. The firm say that their continued growth is down to their professional approach to their direct marketing methods. Outsource Sydney connect with their clients' customers through face-to-face interactions with creates long-lasting and personal relationships between their clients' brands and their customers. As Outsource Sydney connects with their clients on a one-to-one basis good customer service is especially important and has always been a top priority to the firm. Outsource Sydney is always learning and seeking out new ways of satisfying and meeting the needs of their customers and this has permitted them to expand throughout Australia as the demand for their customer-orientated service is so high.

Outsource Sydney has shared their 6 commandments of exceptional customer service.

Let customer feedback guide you.
Listen to the customers and encourage them to talk and provide feedback. Conduct surveys and research to identify where the brand excels, where it falls short and what customers' value and expect. Having useful feedback on customer sentiment and preferences takes the guesswork out of the equation and means the brand can give customer exactly what they need and proactively design the right customer experience for the organisation.

Create easy and improved interfaces for the customer.
Be aware that the customer is very busy and does not want to spend their free time on a lengthy customer service call. Personalisation and ease is key; customers want companies to remember their past interactions so that the experience is smooth and continuous, no matter what channel is used. Customers don't want to waste time repeating information so keep a record of the customer's address, history of interactions, and even recent social media activity. An effortless customer service experience from the customer's side will increase brand loyalty.

Focus on creating personalised experiences that can be repeated.
Design the customer experience to uniquely align with the company vision and brand values. Shape the customer experience around the brand's existing personality to make it more distinctive and memorable. Remember that the customer is a person with feelings and not just a number.

Explore creative new ways to engage customers.
Reinvent the way the company communicates with customers. This could just be a redesigned bill to show customer's savings or maybe a personalised thank you note. Find inspiration from customer feedback about their experiences. If a customer particularly liked something find out why and see if this can be replicated for every customer. Start small and test ideas to explore how they work before implanting them into the whole business.

Be proactive.
Identify trends and keep up with industry changes so that you can address them proactively. Anticipate customer needs in the days/weeks after an event. Analyze data to see not only what customers have needed, but what individual customers might need based on their individual, history, behaviour, interactions and transactions.

Merge customer experience into the company's DNA.
Outsource Sydney believes this is perhaps the most important commandment. The secret is to create a signature; exceptional customer experience starts with your employee experience. Without dedicated, attentive and proactive employees, the customer experience will inevitably fail. If an organisation takes the time to engage and nurture employees then that care will trickle down to customers. Ultimately, customer experience is driven from the top.

About Outsource Sydney: http://www.outsourcesydney.com/about-us/

Outsource Sydney is a direct sales and marketing company located in Sydney. The firm specialises in improving customer acquisition and uses face-to-face marketing to generate a high ROI.

Follow @OutsourceSyd on Twitter and 'Like' them on Facebook.

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