Yorkston Oakmont Top Tips for Creating an Authentic Brand Personality

    HOUSTON, TX, September 26, 2014 /24-7PressRelease/ -- Several businesses rely heavily on emotional connections to target and reach out to consumers, points out direct marketing firm, Yorkston Oakmont. Tugging on a consumer's heartstrings and connecting with their emotions often helps brands to win customers over. Consumers enjoy the personal connection and feeling like the brand understands them.

However, if this is not executed correctly, Yorkston Oakmont says that brands can appear 'too perfect' and therefore artificial and plastic. Brands that occasionally make mistakes seem more human and honest and consumers are more likely to connect with these traits. Consumers simply want brands that deliver on their promises and not a brand that sounds perfect but does not stay true to its core values.

Yorkston Oakmont says that the key to getting this balance right is creating an authentic brand personality. The firm has released their tips on how businesses can create a positive identity whilst still appearing human and approachable.

Resilience and excitement
The brand should not pretend to be something that it isn't. Consumers hate feeling like they have been lied to, conned, or tricked. Nor do they respect someone who lacks toughness. But on the flip side to this, the brand should be genuinely excited about what they do and what they offer, and promote this in a genuine and realistic manner.

Don't ever change
This does not mean do not grow and expand it means do not change the brands personality or its core values. Politicians have the stereotype of being untrustworthy because they often transform after taking office. The brand should learn from this and prove that they are going to stick to their offers and values should the consumer choose them. Brands exist in the hearts and minds of the people who use them and if a brand suddenly tries to change then the customer is left feeling alienated. Keep the traits that have attracted customers and made the brand a success in the first place.

Express opinions with style
Consumers appreciate honesty, so if the firm has an opinion on something, express it. Consumers will not respect a brand that sits on the fence or keeps their cards close to their chest. Expressing a point of view is legitimate and shows passion for a certain topic. Having said that, Yorkston Oakmont says to have some grace and make sure the brand is not throwing their opinions around needlessly and offending people. Pay attention not to just what is said but how it is said.

Be clear and precise
Whether running a marketing campaign or just speaking casually to consumers, don't just say things, think about what is being said and pick words carefully, really mean what is said. Keep the brand's passion and uniqueness in everything. Do not lose the brand's authentic voice.

Yorkston Oakmont work with clients to help improve their customer acquisition, brand awareness and overall brand loyalty. The firm represents their clients' brands and products accurately and honestly through face-to-face marketing campaigns. Connecting with consumers on a one-to-one basis creates personal and long-lasting relationships between the brand and the consumer and often leads to return custom, generating a high return on investment for the brand.

About Yorkston Oakmont: http://www.yorkstonoakmont.com/about/

Yorkston Oakmont is an outsourced sales and direct marketing firm located in Houston, Texas. The firm specialise in Customer Acquisitions and generating a high ROI for their clients.

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