O'Connor Marketing: Challenges Only Make us Stronger

    SYDNEY, AUSTRALIA, October 01, 2014 /24-7PressRelease/ -- Entrepreneurs face many challenges including the ultimate challenge which is making the business a success. Entrepreneurs can sometimes struggle to get financing and have to take many risks when opening a business such as not having a steady pay check whilst starting the business. Entrepreneurs also face the challenges of learning the market well enough to make their business a success and ensuring that their product/service is actually wanted or required by the market. In the early days entrepreneurs can also spend a lot of time on their own and face the challenges of feeling isolated and not having enough money to have a busy social life, so they can often feel like they are constantly on the job.

To overcome these many challenges people often assume that entrepreneurs must be single-minded and ruthless. In fact people often assume that you have to be like the irascible Alan Sugar to succeed in business. But O'Connor Marketing says that this is not always the case.

O'Connor Marketing has found that the business people most likely to win financial backing were those most skilled at working with and communicating with others. Research says that entrepreneurs score well for working with others, communicating and presenting putting them in the 'Gold Group' and don't receive as high praise if they are introverted and less interested in collaborating with others, putting them in the 'Bronze Group'. These behavioural traits have a direct effect on how successful the entrepreneurs are in securing funding says O'Connor Marketing.

Research shows that according to a survey conducted on the topic, 50% of those in the Gold Group who applied for finance secured it, while 46% did not apply. Compared to 40% of entrepreneurs from the Bronze Group being turned down for funding and only 27% being successful.

O'Connor Marketing is an outsourced sales firm whose head office is located in Sydney. The firm also work in Adelaide and Brisbane and focuses on building innovative campaigns for their clients and specialise in customer acquisition through events marketing, and promotional and business-to-business campaigns. O'Connor Marketing's creative campaigns provide a direct link between their clients and customers, which delivers a high return on investment and results in long-term growth for their clients.

O'Connor Marketing encourages and supports entrepreneurship by running a Business Development Program that provides all those involved with the company the opportunities to reach personal and professional goals, improving their career. The Program teaches valuable skills such as sales, leadership and decision making as well as giving aspiring entrepreneurs the chance to progress with their career, become team leaders, and potentially own their own business.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

O'Connor Marketing is an Outsourced direct marketing firm that help their clients increase customer acquisition and retention through face to face marketing techniques. By meeting with consumers directly, the firm can boost customer relationships and spread positive brand awareness for all their clients.

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