bioCorneum Believes Women with Breast Cancer Deserve to Know Their Rights! A Portion of bioCorneum (www.bioCorneum.com) Sales Will be Donated to the "Bra Fund"

    MIAMI BEACH, FL, October 02, 2014 /24-7PressRelease/ -- bioCorneum (www.biocorneum.com) the 1st and only FDA Cleared Topical Silicone Scar Treatment with SPF is committed to educating and supporting women dealing with Breast Cancer issues post surgery. Breast Reconstruction Awareness (BRA) Day USA, occurs annually in October and is an initiative designed to start conversations, promote education, awareness, and access information regarding post-mastectomy breast reconstruction. bioCorneum will kick off their cause marketing support program at the 3rd annual BRA Day on October 15, 2014 by contributing a portion of sales to the "BRA fund." Launched by The Plastic Surgery Foundation (The PSF) and the American Society of Plastic Surgeons (ASPS). BRA Day USA encourages a team approach to breast cancer care, emphasizing the need for all breast cancer care physicians to work together to provide the patient with the best treatment plan that includes a well planned scar management plan. To learn more please visit us at booth 1019 at ASPS Plastic Surgery Meeting October 10 - 14th at McCormick Place West Convention Center, Chicago IL. Scar management is an important part of the healing process that must be discussed.

We would like to thank Joan Lunden for sharing her brave, very personal story in the recent People Magazine piece and on the Today Show with her week long series incorporating #PinkPower.

It is important that conversations about options for Breast Cancer treatment and women's health be pushed to the forefront of the media. These open conversations will spark a greater awareness of the importance of a successful step -by -step program of treatment that includes a scar management plan.

Opening doors with events like BRA Day USA women will connect to share experiences about all stages of dealing with Breast Cancer. We encourage women to keep the conversation going by sharing their stories and asking questions by posting on our facebook https://www.facebook.com/biocorneum and/or twitter @BioCorneum.

For further information contact Amber Clapp - 646-567-8114 or [email protected].

About EnaltusTM
EnaltusTM (www.enaltus.com), a dermatological products company headquartered in Suwanee, Ga., focuses on providing high-quality skin care products for both medical professionals and consumers. The company's flagship product is bioCorneum, (www.biocorneum.com - Facebook - https://www.facebook.com/biocorneum - Twiter - @bioCorneum) the only silicone scar treatment with SPF 30 sunscreen cleared by the FDA for scar management.

About BRA DAY USA
BRA Day USA (www.bradayusa.com) is a collaborative effort between the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons, breast centers, nurse navigators, corporate sponsors and breast cancer support groups. Breast Reconstruction Awareness Day USA is an initiative designed to promote education, awareness and access to breast reconstruction surgery following cancer care, should the patient and her physician choose reconstruction as an appropriate option. Breast reconstruction may be part of the continuum of care for breast cancer patients, though many women are not aware of their options.

About ASPS and The PSF
The American Society of Plastic Surgeons (ASPS) is the largest plastic surgery specialty organization in the world. Founded in 1931, the society is composed of board-certified plastic surgeons that perform cosmetic and reconstructive surgery. The mission of ASPS is to advance quality care to plastic surgery patients by encouraging high standards of training, ethics, physician practice and research in plastic surgery. The Society advocates for patient safety, such as requiring its members to operate in accredited surgical facilities that have passed rigorous external review of equipment and staffing.

ASPS works in concert with The Plastic Surgery Foundation (The PSF), founded in 1948, which supports research, international volunteer programs and visiting professor programs. The foundation's mission is to improve the quality of life of patients through research and development. The PSF accomplishes its mission by providing invaluable support to the research of plastic surgery sciences through a variety of grant programs.

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