All Press Releases for January 25, 2008
Capitol Records Uses Mozes to Include Fans in the SAOSIN CD/DVD Release 'Come Close'
Capitol Records recording artist Saosin wants their fans to be part of history when they release their DVD/CD Come Close on March 11, 2008. The Come Close to SAOSIN Contest is a fan's chance to get their name included in the credits of the booklet included in their upcoming Saosin Live DVD/CD.
/24-7PressRelease/ - PALO ALTO, CA, January 25, 2008 -- Capitol Records recording artist Saosin wants their fans to be part of history when they release their DVD/CD Come Close on March 11, 2008. The Come Close to SAOSIN Contest is a fan's chance to get their name included in the credits of the booklet included in their upcoming Saosin Live DVD/CD.
Capitol Records partnered with Mozes, a mobile marketing company to power the mobile contest, promote the release and provide Saosin fans with an unforgettable experience.
By texting SAOSINDVD to 66937 and joining Saosin's mob (mobile list) a fan will be prompted to provide their first and last name to be included in the booklet credits. www.mozes.com/saosin
"Saosin fans want a closer connection with the band," said Zack Beatty, Senior Director, Digital Strategy, Capitol Records. "With Mozes, Saosin can build and maintain better relationships with their fans and provide them with unique and memorable experiences using the mobile phone."
"Our on demand mobile marketing platform includes voice messaging, text messaging and the web," said Aaron Clark, VP of Business Development, Mozes. "Capitol Records has used the platform to create a really innovate mobile program for Saosin fans."
The band hopes to include as many fans in the credits as space permits.
About Mozes
Founded in 2005, Mozes, Inc. connects people to each other and to things they love, using the mobile phone and the web. Using Mozes, anyone -- from bands to fans to brands -- can create and manage interactive mobile campaigns, promotions, or events. Initially focused on the music industry, Mozes works alongside some of the world's fastest rising bands and leading record labels. Mozes is permission-based, spam-free and cost-free to consumers. Standard text rates or long distance rates from your carrier may apply. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.
About Capitol Records
The Capitol Music Group, part of EMI Music, consists of the Capitol and Virgin imprints and its roster includes such artists as 30 Seconds to Mars, Lily Allen, The Beatles, Corinne Bailey Rae, Coldplay, Decemberists, Gorillaz, Interpol, Lenny Kravitz, OK Go, The Red Jumpsuit Apparatus, The Rolling Stones, Joss Stone and KT Tunstall. More artist information is available at www.capitolpub.net
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