GEM Pty's Guide to Reconnecting with Potential Customers

    SYDNEY, AUSTRALIA, October 16, 2014 /24-7PressRelease/ -- After the initial excitement of discovering a new sales lead, many marketers may experience a lull from the lead in question. This could be due to a number of factors; the lead may have simply lost interest, or found what they perceive to be a better deal elsewhere. Another possibility is that the lead may be waiting for the business to reach out and contact them with more information before completing the deal. Whatever the reason, Sydney based sales and marketing firm GEM Pty believes it's important for businesses to try and reconnect with potential customers and promising leads. A drop in communication doesn't instantly mean the lead has gone cold, and reaching out can not only generate more sales for a business. It can also create positive connections between a business and their potential customers by letting customers know they're valued and that the business is eager to meet their individual needs. To help businesses identify the best way to reconnect with leads, GEM Pty has offered their seven top tips to help close a sale and build brand loyalty.

1) Simple Reminder
Contacting a potential customer with a simple reminder not only brings a business back to the forefront of a customer's mind, it also allows a business to reach out and offer more information and support. During the decision making process, customers may require additional support to address any concerns or issues that may develop, by taking the time to be communicate with potential customers one on one, businesses can help leads to make a comfortable purchase decision.

2) Scheduling
When selling to a business or organisation, it's often the case that both parties are operating on a tight schedule. GEM Pty believe that by addressing the clients' busy schedule and working together to collaborate ideas, businesses could get sales completed more quickly and create a plan that benefits both parties involved.

3) Personal Plea
Everyone working within business is working towards a greater goal or objective. By appealing to a client or customer on a personal level, individuals within a business can build a rapport with the potential lead, which gets the process moving and allows them to get a realistic idea of the current state of the deal.

4) ROI
In business, sometimes all people need is a good breakdown of the figures. By contacting a potential client and making them aware of the positive financial implications of completing a sale, businesses' could see a surge in sales.

5) End of the line
If a business's product is in high demand, waiting for a long period of time for a potential lead to make a decision can have a detrimental effect on a business's resources. Sometimes it's best to contact the lead and address that it may be better to leave the sale until they are in a better position to commit. This will either leave the lead feeling happy that the business understands their situation, or drive the lead to complete the deal.

6) Indirect Reminder
An indirect reminder, such as a greetings card brings a business back to the attention of a potential customer, which can open up a line of communication and speed up the decision making process.

7) Concern
A period of silence from a potential customer could be sign that something's not right, by reaching out and checking everything is okay, businesses can improve their customer relationships and complete more sales.

About GEM Pty: http://www.gemsydney.com.au/about-us/

GEM Pty is an outsourced sales and marketing firm that specialize in direct marketing. The firm uses face to face interactions to connect with customers on a more personal level and understand their individual needs. This approach allows GEM Pty to improve their clients' customer acquisitions and loyalty, whist also increasing their ROI and brand awareness.

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