Yorkston Oakmont Highlight Importance of Business Contingency Plan Following Houston Storms

    HOUSTON, TX, October 19, 2014 /24-7PressRelease/ -- Last Week, Houston found itself at the mercy of severe thunderstorms, as a cluster of separate thunderstorms hit the city from all angles. The storms, which caused major damage as they whipped through Texas, destroyed various buildings in Arlington including a college residence hall; hit Houston with force on the afternoon of the 6th October. The heavy rainfall caused chaos, with much of Houston being held under a flash flood advisory Warning before the storm hit. The huge outbreak of thunderstorms also caused massive power shortages across the city and brought down a number of trees, calling for a major clean-up operation across the worst affected areas.

Although forceful, compared to many parts of Texas, Houston escaped the storms without too much damage. However, the experience has led Houston based sales and marketing firm Yorkston Oakmont to urge business owners to have a contingency plan in place in case of natural disasters to secure the future of their businesses. Any disaster or disruption no matter what the size has the potential to knock a business off course. It can prevent employees from getting to work which can halt productivity and impact on a business's profits. A natural disaster can also cause damage to a business's premises, resulting in costly repairs and a loss in revenue which many small businesses may be unable to recover from.

Disaster recovery and business continuity planning can help a business bounce back from any level of disruption, be it a hurricane or something as simple as a power outage. Correct planning allows a business to recover quickly and access the right support during times of emergency.

A contingency plan outlines what will happen should a business experience a disaster or disruption, including how workers will communicate, where they will go and the strategies in place to ensure they are able to continue doing their jobs. Depending on the size and nature of the business, the business contingency plan will differ, some may focus on data backup whilst others on logistics and how to keep production running in order to ensure the business stays in profit. The most important aspect of a business contingency or recovery plan is to ensure that communication is maintained; the strategies outlined in the plan must be developed together so that the business operates as a whole and that all employees and representatives are working together as a unit.

Yorkston Oakmont is a sales and marketing firm that specializes in direct, face to face marketing. The firm act as a bridge between their clients and consumers, helping them to develop deeper more meaningful connections which help to increase customer loyalty and brand awareness. Yorkston Oakmont use their innovative approach to marketing to get to know customers and understand changing consumer needs, they then use this information to help their clients adapt their products or services in order to stay relevant in competitive markets. This allows their clients to achieve a higher ROI and grow their businesses to secure a positive future.

About Yorkston Oakmont: http://www.yorkstonoakmont.com/about/

Yorkston Oakmont is an outsourced sales and direct marketing firm located in Houston, Texas. The firm specialize in Customer Acquisitions and generating a high ROI for their clients.

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