Cromex NYC: Tips to a Less Complicated Sales-cycle

    NEW YORK, NY, October 22, 2014 /24-7PressRelease/ -- Continuously developing and editing sales strategies is important in a fast-paced and ever changing industry. It is important to keep up with the competition but ultimately to offer the consumer exactly what they want and keep them happy. Keeping customers happy is vital for the survival of a business. Studies have found that 80% of a brand's future sales come from just 20% of their existing customer base so it is crucial to keep all customers satisfied and willing to return to the brand.

However, Cromex NYC points out that an over-complicated and lengthy sales process is likely to be off-putting for customers. Consumers have busy lives and they want to be able to make a purchase with no hassle involved and with little or no effort on their part. If a sales pitch doesn't get straight to the point then the consumer is likely to switch off and not be interested in the product at all. Plus if the sales process is too long they are likely to get bored and not close the deal. Cromex NYC believes that a consumer should want what is being offered as much as the brand wants to make the sale and in order to do this there must be a non-complicated sales cycle.

Cromex NYC is offering their tips to make a sales-process as easy as possible:

Identify the decision-maker early on.
Find out who has the authority to actually make a decision and buy the product during the first sales call, especially if this is a larger company. Don't waste hours speaking to someone who has no real authority because it is likely that this deal will not be closed.

Ask questions that make a prospect realise they need what is on offer.
Question the prospect on areas of their life/work that they feel could be improved. When the prospect reveals this information then they will feel a desire to fix these issues. This motivation is what is needed to close the deal. An unmotivated prospect is likely to say "I need to think about it." Whereas, providing information about how the product/service is the solution can close the deal immediately.

Customise the sales strategy for each customer.
The key is to read the prospect and bounce off them. Determining whether a prospect is more or less assertive or likely to show feelings or not will give a feel of what needs to be said to make the sale. One sales-pitch won't work for all customers, it is important to adapt and build rapport with each individual. Someone who builds trust and rapport quickly is able to sell more quickly.

Only present the product/service after three needs have been established.
Presenting a product before uncovering the prospect's problems, needs, or wants is likely to end in another, "I need to think about it." And when prospects say they're thinking about it 9 times out of 10 they're not thinking about it. What it really means is they've not been persuaded to buy and they're not interested. If prospects can't see the need to buy the product then the sales cycle will be longer and may never close.

Recommendations are priceless.
Use the words of other customers to help sell. Feedback from previous sales is vital to future sales. Using this will shorten the sales cycle because when you say things about your own performance it's less believable. The word of others makes the brand credible and credibility shortens sales cycles.

Cromex NYC is an outsourced sales and marketing firm specialising in direct marketing methods. The firm use face-to-face marketing techniques to take their clients' products directly to consumers and create long-lasting and personalised relationships between their clients' brands and consumers. This helps to improve customer acquisition, customer retention and brand awareness.

About Cromex NYC: http://www.cromexusa.com/behind-the-scenes/

Cromex NYC is an outsourced sales firm that specializes in generating improved customer acquisitions for their clients and generating a high ROI.

Follow them @CromexNYC and 'Like' them on Facebook.

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