Golden Collar Awards Creator and Pet-Friendly Companies to Create Life Saving Programs

    LOS ANGELES, CA, October 21, 2014 /24-7PressRelease/ -- Golden Collar Entertainment LLC announced today the launch of Profiting From Pets, a life-saving cause marketing company. It will work closely with national pet-friendly department stores, retailers and grocery store chains, hotel groups, airlines, as well as car manufacturers and dealers to develop revenue generating brand loyalty and sales programs including media-friendly and televised events. A portion of those proceeds will be used to save the lives of homeless animals.

According to Golden Collar CEO Alan Siskind "An estimated 1 million dogs will be euthanized in 2015. Who better to help save their lives than the pet-friendly companies who are deriving more of their revenues and profits than ever before from their dog-owning customers and 56 million dog owning households? Especially since 62 percent of U.S. consumers appreciate and want to support companies that donate to social causes. By working with Profiting For Pets, we'll be able to help these companies develop profitable marketing and sales programs that will have a positive affect on their dog owning customers while saving the lives of thousands of homeless pets in NO KILL shelters."

As a leading expert in the humanization of dogs and the affect this growing trend has on the American consumer, Mr. Siskind has been retained by Walt Disney Studios for many years to help them market their dog themed films and products to America's dog owning families. The worldwide success of the Golden Collar Awards, which Mr. Siskind created and produced, and has become known around the world as 'the Oscars for dogs', is further testament to his unique abilities to create and implement multi-platform promotional programs that powerfully and profitably connect with dog owners and consumers.

Companies wanting to give back and do their part to save the lives of homeless animals should contact Profiting From Pets today at info at profitingfrompets dot com.

Golden Collar Entertainment produces, and The Golden Collar Awards, which recognizes and honors the acting talent of dogs in film, TV commercials, and television. It has become known around the world as "the Oscars for Dogs".

The Company's cause marketing division, Profiting From Pets,works closely with national pet-friendly retailers and consumer companies to develop revenue-generating cause marketing programs to support NO KILL animal shelters.

The 2nd Annual Golden Collar Awards, including an entire Golden Collar-themed weekend, is scheduled to be held in 2015. It is being designed to promote dog-loving companies and brands whose participation in the Golden Collar Awards will directly fund No Kill Shelters, and programs that help insure the adoption and care of older dogs in Southern California.

Alan Siskind, the CEO of Golden Collar Entertainment LLC , is a leading consumer behaviorist & expert on how US retail businesses, dog welfare organizations, and especially the dogs themselves can profit from the growing humanization of dogs in American society.

Contact:
Samantha King
Golden Collar Entertainment
samantha(at)goldencollarentertainment dot com

# # #