LMG Global: What is it Like to Be a Marketer in 2014?

    TORONTO, ON, October 23, 2014 /24-7PressRelease/ -- Like almost every industry, marketing has seen some significant changes over the last few years. Many of these changes like most things have been due to technological advancements and the world's new demand for digital mediums. As more and more money pours into technology hubs across the world an increasing number of people are finding their job roles are changing or more worryingly being axed altogether. However, sales and marketing firm LMG Global believe, for marketing at least, the advancements have been incredibly beneficial and have helped in many ways to improve the customer experience. The Toronto based firm have reviewed just how much the industry has changed, and what the future could hold for those looking to enter the industry.

Five years ago to become a marketer required nothing more than a degree in a related area and a job with a good marketing firm. However as the role of the marketer changed, so did the industry's requirements from its new recruits. As technology became more efficient, so too did the marketing industry, digital technology was able to handle and store more data, making it easier to understand what the customer really wanted. Whilst new websites and applications appeared on the market to help streamline the most mundane tasks, allowing marketers to use their time more wisely. LMG Global believes that these advances, although extremely vital to business growth and development, have changed the role of a marketer substantially over the years. To help the next generation of talented marketers understand the new skill set industry professionals are looking for, LMG Global have outlined the following areas and topics that marketers must be clued up on:

Data - The ability to handle large amounts of data allows marketers to market TO people, rather than at them.

Start-ups - Start-ups are valuable assets to the economy; the next Facebook or Instagram could be being developed right now, and therefore it's important for marketers to keep their fingers on the pulse and work with a wide variety of these businesses.

Artificial Intelligence - technology can already do so much for us; therefore artificial intelligence is a really important and interesting aspect of business that could improve both the lives of the marketers and consumers.

Platforms - understanding the impact of social media, and how these platforms have the ability to interact with millions of people worldwide. New marketers must recognise how brands have now become publishers, rather than advertisers.

LMG Global is a Toronto based sales and marketing firm specialising in direct marketing solutions. The firm aid a number of companies across Canada in creating and implementing engaging marketing campaigns that help to bridge the gap between company and consumer. LMG Global use face to face interactions to help companies learn more about their customers' individual needs. This then allows companies to work on developing their product or service to meet these needs, which increases brand awareness and boosts customer loyalty.

About LMG Global: http://lmgglobal.org/about/

LMG Global is an outsourced sales firm based in Toronto. The firm specialises in generating a high ROI for their clients by offering a personalised marketing service.

Follow @lmgglobal on Twitter and 'Like' them on Facebook.

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