Platfarm, What Should I Eat Today? 'Yoinbae' A Quick Cooking Solution for People Who Live Alone

    SEOUL, KOREA, October 24, 2014 /24-7PressRelease/ -- We spend a lot of time thinking about what we should eat these days. Especially, people who live alone or who are in a small family like newly married couples are desperately in need of proper recipes. And there are many people who always eat outside or go to fast food restaurants, which is not a desirable diet.

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(Image: From left to right, the developer Shin-wook Gang, designer Hyerim Kwon and the CEO Hyoseob Lee)

There is an overwhelming amount of information on cooking, but recently a web service that focused on the recipes for single or small families has been developed. It introduces very easy recipes and useful tips for keeping ingredients and wise ways to use seasonal fruits or vegetables at the best time.

The service Yoinbae is a Korean abbreviation meaning 'The people who learned how to cook through the internet' and it provides information that is optimized for the smart phone generation. Not only are the recipes easy, the ingredients are all very common and easy to get, not like what only a professional chef would use.

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(Image description: the recipes that used easy-to-get ingredients is its strong point)

The website started the service last May and since then they have been providing a beta version and for quite a long time they have been operating their own SNS channels on Facebook, Kakao Story and etc. having more than 60 thousand subscribers.

The CEO Hyuseob Lee has 5 years of experience as an IT developer and he also has experienced community design and product branding.

"I naturally fell in love with food after commercializing and promoting fresh fruits and vegetables in rural areas."

He also organized the food plus design and music collaboration project 'Mouth-full' which was supported by Seoul Culture Foundation in 2012. This unique project, performed in a studio in Hongdae, was done by 5 very special teams consisting of musicians and designers and they reflected their own specialties and creativities to 'Food.' Their food was displayed to the public and received a lot of good responses.

Last August, there was a cooking review contest themed Onion called 'Gandalf's cooking contest' on the Yoinbae website. The contest was held for a week and had a positive effect on the decreasing consumption of vegetables.

Yoinbae will continue to develop cooking content and they are also planning to diversify their business model. One of the models includes putting a link and making users buy the ingredients directly in the recipe. To do that, they are now hiring various online food sellers. And they are planning a subscription service that provides a bundle of ingredients depending on cooking concepts.

For many people who lead a busy life, healthy food is a really important element for their health. Try and cook nice and healthy food for your body. Don't be afraid. You can just visit Yoinbae and follow the steps.

Any type of recipes including Recipes for diet, 5 minute recipe and etc., you can find simple and easy solutions with 'Yoinbae.'

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