Wallace Morgan's Guide to Building Customer Trust and Confidence

    NEW YORK, NY, November 02, 2014 /24-7PressRelease/ -- One of the major contributing factors effecting consumers shopping habits is trust. Numerous surveys have cited the level of trust a consumer has in a business directly influences how and where they spend their money. In order to build a successful business, sales and marketing firm Wallace Morgan believe it's vital for businesses to take the time to communicate with their consumers in order to create an honest and open reputation. By actively involving their consumers in the workings of the business and keeping them updated, companies will be able to develop lasting customer relationships and increase brand loyalty among their consumers. Today's consumers are far more savvy and aware of what they are entitled to from a company and are often well aware of when they are being misled or undervalued. Wallace Morgan is urging businesses to reevaluate their consumer relationships and ensure their processes encourage confidence and trust among their consumers.

Wallace Morgan is an outsourced direct marketing firm based in New York. The firm help clients from a range of industries and sectors improve their customer relationships through honest, face to face marketing solutions. As experts in customer retention and brand awareness, Wallace Morgan believe the key to business growth lies in creating an open two way line of communication, allowing consumers to comfortably discuss any concerns or issues that may arise. This approach has provided their clients with the valuable opportunity to learn more about the individual needs of each consumer, and work on new and innovative ways to meet these needs and personalize the overall consumer experience.

Wallace Morgan is aware that for a new business, building consumer trust can be a long process. To help businesses, the firm have offered the following steps that can help develop consumer trust and drive a business towards success.

1) Be truthful
Consumers don't like being lied to and this includes confusing offers and fine-print. Businesses should be upfront and strive to ensure each consumer is in possession of all the facts.

2) Stop being impersonal
Businesses should make an effort to market to individuals, rather than the masses. The most successful businesses have a well-developed and unique personality that openly speaks to consumers, allowing them to feel valued and looked after.

3) Stand by what you do
As a consumer, there is nothing worse than a business going back on their word. Even if it ends up costing a business, that business is far more likely to gain a positive reputation be sticking to their promises and putting the needs of their consumers first.

4) Be upfront
A sales slogan may seem like a good way to attract consumers, however many are based on made up facts and figures which if challenged, could seriously harm a business. Wallace Morgan urges businesses to get their facts verified before claiming to be 'the best in town'.

5) Make it easy for customers to complain
Poor customer service whilst trying to resolve an issue will only cause consumer frustration and ultimately make the problem worse. By providing easily accessible contact details to consumers, businesses can resolve issues quickly and maintain consumer confidence.

6) Use your success
Nothing puts a consumer more at ease than having easy access to positive reviews and testimonials by previous consumers. After working hard to build consumer trust, it's only fair for a business to use this to their advantage in order to further boost their exposure and maintain a positive reputation.

About Wallace Morgan: http://www.wallacemorgan.com/

Wallace Morgan is an outsourced sales and direct marketing company located in New York. The firm specializes in delivering a high ROI for their clients by improving their customer acquisition, brand awareness, brand loyalty and driving sales.

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