Hype Initiatives: Need Business Growth Strategies Advice?

    PERTH, AUSTRALIA, November 02, 2014 /24-7PressRelease/ -- Hype Initiatives is an outsourced sales and marketing firm based in Perth, Australia. The firm specializes in boosting their clients' exposure through unique, face to face marketing solutions which helps to build strong customer relationships and drive profits. The firm work with a number of businesses across Australia including telecommunication companies and non-profit organizations and work closely with each client to ensure that their underlying goals and visions are met. By taking the time to understand the varied needs of their clients' target markets, Hype Initiatives are able to increase customer loyalty and help their clients build their brand by collating feedback and working with consumers to deliver personalized products and services.

Recently, Hype Initiatives have experienced a period of impressive growth. Due to the high demand for their innovative direct marketing services the firm have been able to extend their market reach and increase their clients brand awareness in new and exciting markets. Their recent expansion has also sparked rumours that the firm has recently acquired a new client eager to dominate the market in Western Australia. This rumoured new client could be a big boost to Hype Initiatives, and help the firm to increase their exposure throughout the region and beyond.

Hype Initiatives believe it's vital for businesses of all sizes to have a growth strategy in place to support future expansion opportunities. The firm are certain that even small businesses can achieve growth if approached in the right way. One strategy for growth is market penetration which allows businesses to grow and expand using their existing products and markets. With many small businesses lacking the funding to invest and develop new products, market penetration is a popular growth strategy for SMEs. Market penetration involves increasing a company's share of the market, which can often be achieved by lowering prices. This can also help a business to create a buzz around their products and services and increase their overall exposure.

Businesses looking to increase their exposure may also choose to implement a market expansion growth strategy. This involves selling existing products in new markets, often conducting intensive research to identify the most successful new markets for their products. This strategy can help businesses that, due to increased market saturation, are unable to grow against so many competing businesses. To combat market saturation, some businesses often decide to invest in product development through a product expansion strategy. This approach is often far riskier however it can provide businesses with the opportunity to rise above their competitors by offering them new and exciting products.

Hype Initiatives believe that although it's important for businesses to have a growth strategy in place, businesses must take the time to assess which approach best works for them. Designing new products and investing in development can be costly and often poses many risks for smaller businesses. Hype Initiatives believe that businesses must work out what it is they ultimately want to achieve from expansion before deciding on a concrete plan.

About Hype Initiatives: http://hypeinitiatives.com/our-purpose/

Hype Initiatives work closely with their clients to create and execute innovative campaigns that take the products straight to the consumer through face to face interactions. The firm's friendly sales team help clients build strong relationships with consumers which increases brand loyalty whilst providing easily measurable and fast results.

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