The Hairbrush, Re-Imagined...

    SAN FRANCISCO, CA, November 05, 2014 /24-7PressRelease/ -- With an intrinsically strong eye for aesthetics, architect and designer Airason Heard, pays attention to style. On a daily basis, he observed numerous well dressed people reach into their pocket or purse for a hairbrush that appeared as an unexpected interruption to a sophisticated facade. People brush their hair several times a day, an act that is as much public as private. So why doesn't a brush, which could be treated as a beautifully crafted accessory, already exist? An elegant, timeless piece suitable for public display.

Ae(x)Brush (pronounced "x" brush), at the intersection of design and personal style, has created a collection inspired by Airason Heard's architectural background. The Ae(x)Brush is crafted with rich, solid, walnut and brushed aluminum. The brush is layered to create a powerful juxtaposition that uses contrast to highlight a unique form. The aluminum boldly transitions from a flushed profile to a carefully articulated rail. Using premium boar bristle, the Ae(x)Brush design caters to diverse hair textures through the fine tuning of its bristle density. Whether your hair is straight, curly, or tightly curled in texture, the variation of bristle arrays of the different Ae(x)Brush models will complement your style preference.

Graduate of Columbia University and California College of Arts, Heard has been fortunate to hone his craft under some of the thought leaders in the field of architecture and design. An entrepreneur by nature, Heard is driven by introducing design solutions that result in changing how people experience products. Heard partnered with Co-Founder Bedford Palmer II, PhD. Palmer is a psychologist and cultural expert grounded in theory and practice.

Produced and headquartered in the San Francisco Bay Area, Ae(x)Brush is currently privately funded and the team is seeking to raise extra funds through Kickstarter in order to bring the Ae(x)Brush to market. The Kickstarter Campaign will be launched on Monday, November 10th, and the additional funds will be used for research and development, in order to refine materials, expand fabrication, and to build additional prototypes.

Watch our video at: http://vimeo.com/109544302

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