VANCOUVER, BC, November 06, 2014 /24-7PressRelease/ -- Expedia CruiseShipCenters - part of Expedia Inc., the largest online travel company in the world, was recently honored for the fourth year in a row by Travel Weekly for its Magellan Awards, the premier awards program that recognizes the best in the travel industry.
This year, the cruise specialists received a Gold Magellan Award in the Web Marketing/Advertising category for its email newsletter program, as well as a Silver Magellan in the Direct Mail category for Expedia CruiseShipCenter's Dream Voyages Magazine.
The company's newly redesigned and rebranded 7SEAS Club email newsletter program consists of three core email newsletters, CruiseShipNews , CruiseShipFlash and CruiseShipWeekly , that are delivered to more than 1 million subscribers. Over a course of a year, the newsletter program receives more than 100 million impressions and accounts for more than 80 percent of the company's website visitors.
Dream Voyages is a 64 page custom-designed cruise and travel magazine that is sent to the most valued customers. Featuring an array of travel inspired editorial, imagery and an eclectic mix of cruise travel product ranging from contemporary to luxury to river cruises and land excursions, Dream Voyages showcases the best ships and destinations that cruise vacations have to offer. Each magazine is imprinted with the contact information of the local franchises and can be further personalized with custom letters and inserts within the piece.
"As our company continues to grow, it is a privilege to be recognized for the fourth consecutive year with two Magellan Awards," said Matthew Eichhorst, President of Expedia CruiseShipCenters. "We have put major emphasis on using technology to not only personalize our marketing materials to the local level but to also help us provide relevant content customized to our client's interests. Our programs have demonstrated to be a huge success with an increase in sales leads by 50 percent over the last year alone."
The honor adds to the already stellar list of Expedia CruiseShipCenters' award winning marketing efforts which has helped consultants generate leads, increase sales and build relationships with their clients, in turn making its network of more than 180 franchise locations more successful and profitable. To learn more about Expedia CruiseShipCenters, please visit http://www.expediafranchise.com.
About Expedia Cruiseshipcenters
Named a fast-growing franchise by MSN Money, Expedia CruiseShipCenters provides exceptional value and expert advice for travelers booking cruises and vacations through its network of 180 franchise locations. As part of Expedia, Inc., the company's 4,000 Vacation Consultants have been navigating spectacular vacation experiences for customers across North America for more than 25 years. For more information on joining the Expedia CruiseShipCenters team, visit http://www.expediafranchise.com.
Expedia is either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. 2014 Expedia, Inc. All rights reserved. CST # 2029030-50 and CST # 20893-43
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