A.R. Discovery: Great Customer Service = Free Publicity

    JERSEY CITY, NJ, November 06, 2014 /24-7PressRelease/ -- Direct marketing firm, A.R. Discovery has looked into a survey from American Express. The survey outlines that more than two-thirds of American consumers said they're willing to spend 14% more on average with a company that delivers excellent service. The survey also revealed that 46% of respondents always tell others when they've had good service interactions and 42% said that a recommendation from friends or family is more likely to make them do business with a new brand. A.R. Discovery points out that these results mean good customer service is often guaranteeing firms free publicity.

Customer service is extremely important for every business; good customer service is what makes a consumer return to a brand and loyal customers are extremely valuable. A.R. Discovery highlights that if a customer has a good experience they are likely to spread the word about the brand, make recommendations and return to the brand for further purchases. The firm also points out that if a customer has a bad experience with the brand they are still going to spread the word about the brand but in a negative light. The survey also backs up this argument by proving that an even larger 60% of consumers are likely to share their bad experiences with others and they tell nearly three times as many people as those who enjoyed their experience. 58% of consumers are willing to give a brand a second chance after a bad experience but 37% will switch to another brand immediately and this could be extremely damaging for a brand.

A.R. Discovery points out that people are going to talk about the service they receive in one way or another so, in an environment where the recommendation of a friend is so important in driving a consumer's purchasing decisions, creating good service experiences is extremely important.

A.R. Discovery is an outsourced sales and marketing firm based in New Jersey. The firm believe that customer service is an excellent way of generating free PR. This makes the firm committed to offering excellent customer service when representing their clients' brands, which is why they specialize in direct, face-to-face marketing to create a personalized and unique experience for each individual customer. A.R. Discovery creates these effective marketing campaigns to improve their clients' customer acquisition, customer retention and brand awareness.

About A.R. Discovery International: http://www.ardiscoveryinternational.com/#about-us

A.R. Discovery is a unique direct marketing firm that specializes in a personalized method of face to face marketing in order to deliver a high ROI to their clients.

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