How to Double Up on the Inc. 5000: Customize

    BOSTON, MA, November 12, 2014 /24-7PressRelease/ -- In an era of increasing automation, strategic custom consulting remains in high demand. Boston-based digital marketing agency C-4 Analytics proved that point by landing on the Inc. 5000 list of the fastest-growing companies in America, placing in the top 1,000 for the second consecutive year.

A commitment to custom-developed and actively managed solutions for every client propelled three-year revenue growth of 623%, placing C-4 Analytics at Number 735 among the fastest-growing privately held companies in the United States. Revenue growth at C-4 Analytics was well ahead of the Inc. 5000 average of 516%. With its second consecutive year on the Inc. 5000, C-4 Analytics joins now-well-known companies like Yelp, LinkedIn and Pandora that earned early exposure on the list.

"We continue to prove that customized digital solutions drive the best value for customers," said C-4 Analytics Managing Partner and Co-Founder Michael Weiss. "While other companies are using automation to cut costs with one-size-fits-all solutions, we are finding ways to drive higher sales and return on investment for our clients using good old-fashioned elbow grease."

The past 24 months have seen considerable consolidation and automation in digital marketing, as major content management players have expanded their services to include computer-driven digital marketing management. While these solutions offer low costs for subscribers, their track record for results remains well behind custom marketing solutions.

"Automated solutions are easy to beat," said C-4 Analytics Vice President Justin Cook. "When you have nine businesses in the same market using the same program, the tenth business succeeds by being unique."

Cook pointed out that automated marketing platforms are bound by rules that are relatively easy to deconstruct and are slow to adapt to changing market conditions. "Those are significant vulnerabilities that we exploit," Cook explained. "That's why our clients are consistently top performers in their markets. We can analyze the competition, find holes in their automated algorithms and beat them."

From budget management to KPI and campaign alerts, automation certainly plays a role in scaling business. But at C-4 Analytics, it's never used for making strategic decisions.

"Automating certain aspects of our business allows us to respond faster and have greater insight into how any given campaign is performing," Weiss elaborated, "but we never put it in the driver's seat. We always have smart people working with our clients to understand their goals, as well as talented teams behind them to deliver the results they need. That's something a cheap, automated campaign simply cannot do."

About C-4 Analytics:
Headquartered in Saugus, Mass., C-4 Analytics is one of Inc. 5000's fastest-growing private companies in America, a certified Google Partner and the first company to bring accountability to online marketing with a thoughtful, measurable approach to services like search-engine marketing, digital-media strategy, paid-search management, online-reputation management, behavioral retargeting and social-media strategy. With a dedicated team of business-data analysts, C-4 Analytics delivers real, measurable results to its clients by helping businesses use analytics to identify and track customer-acquisition channels -- and the related costs -- so that they can determine which marketing and advertising streams are most profitable. Find C-4 Analytics online at www.C-4Analytics.com, on LinkedIn or reach them by phone at 617-250-8888.

About Inc. and the Inc. 5000:
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies with the aim to deliver real solutions for today's innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit http://www.inc.com/.

The Inc. 500|5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers and evening functions. For more information on Inc. and the Inc. 5000 Conference, visit http://www.inc.com/.

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